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Category: Flowers

In January, it’s a tip-top time to tip-toe through the tulips

Posted on by Neal


Tulips arrived in Western Europe in the late 1500s from their native Turkey, looking unlike anything else on the continent.
As an import, they “commanded the same exoticism that spices and Oriental rugs did,” according to Investopedia.com.
And by the first part of the 1600s, the rarest bulbs traded for as much as six times the average annual salary. This phenomenon came to be known as “tulip mania.”
The allure of tulips remains strong centuries later. Connells Maple Lee celebrates tulips every year at this time. Our annual tulip promotion runs through Jan. 31 with a combination of specials and everyday value.

10 stems for $8.99

For $8.99, you can pick up a 10-stem “grower’s bunch” that’s regularly priced at $14.99. Two bunches are $16.99.

Handful bouquets with free local delivery

The tulip promotion also includes free delivery on our hand-tied handful bouquets, available with 15 tulips ($25) or 25 tulips ($39.99) and accents of limonium.

$59.99 shipped anywhere in continental U.S.

There are places called Tulip in seven states, but you can send 15 boxed tulips anywhere in the continental United States for $59.99 as part of our direct-ship program.

New Vintage Tulips collection

Our new Vintage Tulips arrangements are available in four sizes and come with three (pink or purple vase), 10, 20 or 40 mixed color tulips (colors will vary). New this year, each arrangement features accents of dusty miller and wax flower for a more vintage/Victorian feel compared with the country look of previous years.
Emily Mallis, Connells Maple Lee’s marketing manager, noted that dusty miller “is soft and slightly fuzzy and is a lighter green with some silver tones or maybe a white dusting.” Wax flower, she said, “has a beautiful fragrance when cut or touched.”
The Vintage Tulips line ranges from $16.99 to $89.99 and can be picked up at our stores in Bexley, Grove City or Powell or delivered within our market area.
As a hardy, affordable symbol of perfect love, tulips also are a popular option for Valentine’s Day.
Perhaps you’ve heard the entertainer Tiny Tim, singing in a falsetto and strumming a ukulele, performing “Tiptoe Through the Tulips.”
The lyrics include:
“Knee deep in flowers we’ll stray
We’ll keep the showers away
And if I kiss you in the garden
In the moonlight, will you pardon me?
And tip-toe through the tulips with me”

Sizing up six new arrangements for fall

Posted on by Neal


Several sure signs of the season: cooler temperatures, candy corn on grocery store shelves and the arrival of our fall menu.
Emily Mallis, Connells Maple Lee’s marketing manager, shared her insight on six arrangements making their debuts.
2820/Foliage Terrarium:
A tilted pedestal container gives a unique, updated look to our everyday dish garden while retaining its vintage feel.
2838/Rectangle Succulent:
Succulents are in, and we are keeping them trendy with this stylized design. This two-plant dish garden gives an earthy feeling, with the stone container and moss as finishing touches.
3768/Darling with Spray Roses, Extra Large:
Charmelia adds height and removing the lilies and gerbera daisy makes for a fuller look in shades of purple and pastel pinks. Ginger spray roses add a finishing touch.
3780/Triple Rose Bud Vase:
This new style of triple rose vase, with its wider lip, enhances a shift to more of an all-around look that’s a great size for an office desk or end table in the home.
3788/Baby Girl Steps:
The new L- shaped, three-quarter round design replaces the all-around look from last year. The increased height and width give it a more impressive look, with pink or blue carnations instead of an overall garden color.
3795/English Garden Vase:
We wanted to increase the number of $125 vase selections. This English garden vase was redesigned to be fuller. It no longer includes curly willow and uses stock, roses and other value flowers in place of lilies and gerbera daisies.
If you haven’t received a copy of the fall menu in the mail, you can pick one up at any Connells Maple Lee store.

And the winning arrangement name is … Tranquil Blooms

Posted on by Neal


Karen Reif said her close friend received an email from Connells Maple Lee Flowers & Gifts about this year’s name-the-arrangement contest.
“She saw it [and said], ‘You’re the creative one not me, so here you go,’ ” said the Westerville retiree.
Her friend’s hunch paid off as Reif submitted the winning entry, Tranquil Blooms. Reif entered names most days of the online contest, which ran Aug. 1-15.
“It was whatever I was feeling each day when I looked at it,” she said.
The all-around arrangement comprises three roses, stock, hydrangea, mini hydrangea, a lily, cushion poms, button poms, bupleurum, caspia, and curly willow accents swirled in a nine-inch glass bowl.
Reif will receive a Tranquil Blooms arrangement as her prize. The arrangement will debut in September.

Garden roses are back and a popular option for weddings

Posted on by Neal


Garden roses, which once were the everyday rose sold by local flower shops, are back in their uniquely big and fragrant ways.
Their large blooms and strong scent not only distinguish them from today’s standard roses but also make them an increasingly popular option for weddings and other special occasions.
This is how Alexandra Farms in Bogota, Colombia, the source for most of the garden roses that Connells Maple Lee buys, toasts its product: “Garden roses are to roses what champagne is to wine.”

BRED FOR PERFORMANCE

Decades ago, Connells Maple Lee and other florists grew their own garden roses. What today is known as a standard or modern rose didn’t exist.
By the 1970s, however, an oil embargo made it prohibitively expensive for Connells Maple Lee and other domestic florists to heat their greenhouses. Meanwhile, Bogota, by virtue of lying on a plateau near the equator, enjoyed warm days and cool nights – or near-perfect conditions for rose production. (Today, the major rose-producing nations are Colombia, Ecuador and Kenya.)
But as with many things in life, there was a trade-off: The farther away growers were from florists, the hardier that roses (and other flowers) had to be to withstand the added time and rigors involved with shipping.
So, a choice had to be made between flower bloom size and fragrance on the one hand and vase life (or how long a flower lasts once it is cut) on the other. Garden roses have twice as many petals as standard roses, which manifests as significantly bigger blooms than standard rose blooms.
“In many cases,” according to Alexandra Farms, “you couldn’t get a garden rose with a long vase life if you wanted it also to have many petals or fragrance, so [growers] moved toward standard roses. Rather than getting more beauty or fragrance in the varieties they grew, they got longer vase life. In short, [roses] lost some of their charisma in favor of performance.”
Famed rose breeder David Austin changed that by developing a garden rose genetic line specifically for the cut-flower market.
“Now, garden roses are bred for performance in addition to their charismatic qualities,” according to Alexandra Farms, “so you can have the best of both worlds.”
Meanwhile, improvements in post-harvesting techniques – from hydration methods to anti-ethylene treatments (ethylene gas can promote premature flower death) to better packaging – “have enabled us to grow more productively and ship our cut flowers around the world,” according to Alexandra Farms.
The grower said it has tested more than 1,500 varieties of garden roses for beauty but also for shelf and vase life.

ALTERNATIVE TO PEONIES

Garden roses are available in almost every color that exists for standard roses. True to their champagne reputation, garden roses cost more than standard roses, but they are a cost-effective alternative to peonies.
Garden roses are sometimes described as having “powder puff” petals that mirror those of peonies and make them a good substitute when peonies aren’t available.
Peonies require frozen soil – and therefore seasons, Alexandra Farms explained. The plants must freeze in the ground for months in order to sprout in the spring. Based on time of year and availability, peonies can be considerably more expensive than garden roses, which are available year-round.
But Alexandra Farms, which grows 61 varieties of garden roses in Colombia, noted that garden roses don’t have to be limited to weddings and other special events.
They “can be used for anything including home décor, vase work, etc.,” according to the grower. “The garden roses grown at Alexandra Farms were bred and selected for longevity, as well as beauty. They are hardy and work well for any use.”

Connells Maple Lee introduces fresh gathered bouquets

Posted on by Neal


Do it yourself doesn’t mean you have to go it alone.
A case in point: Connells Maple Lee’s new fresh gathered bouquets.
Available in 13 different options (with the promise of more to come), the bouquets sell for $19.99 or $29.99 including delivery. They arrive in a brown craft paper sleeve tied with raffia, giving the package a “rustic, farmers market feel,” said Cheryl Brill, our chief operating officer.
The small ($19.99) version of the Tuscan bouquet, for instance, comprises mini green hydrangea, alstroemeria, daisy poms, viking poms, carnations, mini carnations, caspia, and tree fern. The larger ($29.99) version adds two roses to the mix.
Increasingly, flower buyers like to purchase loose bouquets they can arrange themselves, often using favorite containers, Brill said.

Hands-on

Yet customers can take comfort in knowing that each fresh gathered bouquet is professionally designed with complementary colors and textures (caspia and tree fern, for instance) in mind and then hand-assembled in our stores.
This removes some of the guesswork for customers while allowing them to be hands-on at home.
Brill said she took one of the bouquets home, trimmed the stems to the appropriate length, and dropped the bouquet into a vase.
“I couldn’t be happier with how that turned out,” she said. “And if customers can do that at home, I would think they’d be very happy with that, too.”
Many customers like to purchase for themselves. Of course, as with any other Connells Maple Lee product, the fresh gathered bouquets can be sent to someone as a gift.
While fresh gathered bouquets currently are available only in Connells Maple Lee’s market area, Brill delivered this tidbit: soon customers will have the opportunity to ship them almost anywhere in the United States.
 
 
 
 
 
 
 

A Guy’s Guide to Flower Buying

Posted on by Neal


There’s a gender gap when it comes to buying flowers: Women buy 65 percent of fresh flowers, according to the Society of American Florists, while men buy 35 percent.
To the extent that men might be intimidated or uncomfortable buying flowers, we’d like to make the experience a more enjoyable one for them.
To do this, we tapped the expertise of our own Cheryl Brill, who shared these insights based her more than 20 years of experience in the flower business.

Roses are red – and lots of other colors

Too often, men think only of roses for their significant others, and then only in red. Cheryl encourages male customers to be more adventurous, whether it’s with other colors of roses, other flower varieties, or other looks such as a textured garden appearance.

Don’t stop at Valentine’s Day

Maybe the tendency to focus on red roses has a lot to do with Valentine’s Day which, let’s face it, is ruled by red roses. But the year has only just begun when Valentine’s Day rolls around, so why not mix it up for the 364 days that don’t fall on Feb. 14?
What’s more, 63 percent of flower purchases are for the buyer, compared with 37 percent as gifts. And 86 percent of purchases are for non-calendar occasions, 50 percent of which fall into the “no special occasion” category. The bottom line is that people like to receive flowers any day of the year.

Bouquets don’t have to break the bank

Flower prices tend to rise around Valentine’s Day, in concert with a spike in demand for what is the floral industry’s equivalent of football’s Super Bowl. If that’s the only time of year that you purchase flowers, you can get a warped sense of how much they cost on a day-to-day basis.
Cheryl described how a $7.99 rose bunch made a positive impression on one male customer, who realized that he could afford to be a more frequent flower buyer.

Get the right vase

If she likes to arrange flowers, Cheryl said, then get her a vase that lends itself to arranging and one that fits the décor of the room where it will be used. Does she tend to put flowers on the kitchen counter or on the coffee table?

You don’t have to DIY

In this age of do-it-yourself, there’s a tendency to think that we must go it alone with everything. Rest assured, your trained florist is eager to help. It starts with the right container; she noted that it doesn’t have to be a plain, clear vase. Either bring one in, or your florist can help you select one.

Think about what you want to say

Before you visit or call your florist, Cheryl advised, think about the words you want to send along with the flowers. She said florists are a bit like bartenders: they’ve seen and heard everything, so don’t be embarrassed. Speak from the heart because the sentiment is just as important as the flowers that it goes with.
Valentine’s Day is an oasis amid the darkness of winter, Cheryl said, but it’s nice to see male customers the rest of the year, too.

Highlights from our fall catalog

Posted on by Neal


Every year, we introduce a fall catalog that contains approximately 20 percent new products. We asked Geoff Royer, a member of our product development team, to describe how some of the new arrangements came about. Here’s what he told us:
3617
One of the tasks of the product development team was to come up with more arrangements that are specific to birthdays. This arrangement does just that with the birthday bear that’s attached to the vase.
This is the fourth in our lineup of Big Hugs vases. We also have redesigned the baby boy and baby girl versions of that style.
3618 and 3619
We realized in the spring that we could do better on the pricing of the mini callas than we had before so we opted to develop a few arrangements with them.
3631 and 3633
This collection of arrangements is a new style for us, each one in a nine-inch glass bowl that we’d never carried before. We used them in some new lifestyle shots we are using to enhance our brochure and websites.
3644 (photo)
This addition features several flowers that are new to us, namely the Memphis daisy pom, charmellia alstromeria, and Nobbio cherry carnation.
We had featured Memphis at previous holidays. We loved the color and the lateral lengths on the daisy but no one grew it year-round until now.
Charmellia is a new product in the floral world. It lasts incredibly long and, as it opens, it changes from dark pink to a lighter pink.
The colors and variegation of the Nobbio cherry petals are like nothing we’d ever seen. This carnation is from a farm called Geoflora, which is associated with South American carnation breeder S.B. Talee.
Talee developed the Nobbio series in response to a Japanese market that wanted something beyond the standard red, white and pink combination with a longer stem length. We can take the sizes the Japanese markets don’t want at a good price.

Refresh: Connells Maple Lee launches new website

Posted on by Neal


Temperatures go from warm to cool, green leaves turn gold, red, orange.
And just as fall is the season of change in the natural world, it can be in the digital realm, too.
At Connells Maple Lee, this fall coincides with the launch of our new website. It’s still at cmlflowers.com, of course, but it has a fresh, crisp new look and functionality that should make the shopping experience even more fulfilling. (This look also is evident in our e-blasts and printed fall catalog.)
Among the improvements, both functionally and aesthetically:

  • The website now features “responsive” design, which means that it adjusts to the size of the browser in which it is viewed. We realize that customers shop online from different-sized screens, from desktop to laptop, tablet to smart phone.
  • Additional filters help shoppers more readily find what they’re looking for. For instance, instead of just searching by price across all products, it’s now possible to narrow that search by categories. Soon you’ll be able to filter by flower and color, too.
  • Arrangements are shown bigger and scale according to screen size.
  • Text is set against transparent colors, allowing more of the background flower images to shine through.
  • If the curvy page designs have a familiar feel, it’s because they are macro-views of actual flower shapes. The size, color and placement of the shapes are not determined by templates but rather are unique to each layout. This allows the layouts to remain fresh and change with the seasons.

What do you think of our new website? We’d like to hear from you. Please share your comments below, or let us know the next time you visit one of our stores.

Oh, Atlanta, we hear you calling

Posted on by Neal


We don’t procrastinate when it comes to holiday shopping. In fact, no sooner is one Christmas in the rearview mirror than we start planning for the next one.
It’s not that we’re eager for the passage of time. Rather, we’re beckoned by AmericasMart in Atlanta, which describes itself as the nation’s leading gift, home furnishings and area rug wholesale marketplace.
In Atlanta, we might purchase containers bearing a Christmas decoration, or snowflake or snowman stick-ins to complement an arrangement. We source Christmas décor at AmericasMart but also gifts that customers will give at the holidays, such as a picture frame.
A half-dozen Connells Maple Lee representatives visit AmericasMart’s three-building, 7 million-square-foot complex every January, buying gifts and arrangement accents for the next Christmas season, and again in July, when the focus will be on the next spring.

Focus on larger gifts

Jenni Eberly has made six trips to Atlanta, so she’s a veteran now. But as a first-time visitor, she found the experience daunting.
“It’s overwhelming,” she said, “looking at all that merchandise set out in the displays. Because then you have to take these huge displays and then pick out what you’re going to buy.”
As vast as AmericasMart is, Connells Maple Lee spends most of its time on five floral and holiday floors. In July, the group arrived in Atlanta on a Wednesday and worked through Friday. The pace is constant, and even lunch and dinner conversation turns to what each of them has seen from vendors.
Geoff Royer coordinates the Atlanta trips. He sets up meetings with specific vendors. He also arms each member of the Connells Maple Lee delegation with a folder that identifies, by holiday, items on their shopping list.
The needs range from broad to specific. In January, some of the focus was on larger gifts, such as clocks, afghans and pillows that are relatively new for Connells Maple Lee. In July, one of the goals was to find new versions of a heart stick-in and accent ribbon to give a new look to an existing arrangement.
Erica Bixby has been to Atlanta three times. With experience, she has learned to think beyond the initial appeal of new products to identify how they will work in Connells Maple Lee’s stores.
How will they complement other items, and will they work given the price at which they will have to sell, including once freight costs are factored in?
Something might look nice, Erica suggested, “but you can’t really sell it for $50.”

Moments of inspiration

Technology has made it easier to document the trips. Photos taken with a tablet or smart phone are invaluable for jogging memories. After all, Christmas giftware purchased in January won’t arrive until summer or fall.
Photos also capture moments of inspiration.
“I have a bunch of things that I liked for silks,” Erica said, with an eye toward Connells Maple Lee crafting similar arrangements in-house rather than buying them already made.
“Or I take pictures of displays that I’d like to duplicate in the stores,” Jenni added.
On her phone, Jenni pulled up a photo showing how one vendor used eye hooks and ropes to display pillows.
“It’s up, it’s still in the display, but it’s out of the way,” Jenni said, noting that pillows are vulnerable in a flower shop, where the need to water plants is constant.
One week after returning from the July trip, Erica and Jenni were looking at tables filled with arrangements being created or revamped for fall debuts. They estimated that 30 percent of the items were from Atlanta.
“That container, that container, that container,” Jenni said, pointing at specific arrangements. “That vase. Those deer [figures]. Those are all things that we picked up in January.”

Plants and pets: know the facts to keep dogs and cats healthy

Posted on by Neal


No plant says Christmas quite like the poinsettia. But nary a holiday season goes by without poinsettias being negatively associated with pet health.
Yet the American Society for the Prevention of Cruelty to Animals says poinsettias “may be the most misrepresented plant when it comes to toxicity. Since 1919 poinsettias have been called lethal if ingested by pets. However, many animal studies have shown that it is just not true.”
Relatively few plant and flower species are dangerous to pets, and the effects can range widely.
As the ASPCA notes, poinsettias and other holiday plants are not good for pets to ingest, potentially irritating the mouth and stomach and sometimes causing vomiting, but generally are “over-rated in toxicity.”
The same can’t be said about lilies and cats. Eating just a couple of leaves or licking a few pollen grains off their fur can quickly cause kidney failure, according to CBS News.

“A cat that’s eaten part of a lily will vomit soon afterwards, but this may gradually lessen after two to four hours. Within 12 to 24 hours, the cat may start to urinate frequently. Urination may then stop if kidney failure occurs. If untreated, a cat will die within four to seven days after eating a lily.”

This is the case for any true lily — belonging to the plant genus Lilium — including Easter lily, tiger lily, rubrum lily, Japanese show lily and certain species of daylily.
In contrast, the calla lily, peace lily, lily of the valley and Peruvian lily (alstroemeria) are not true lilies and won’t cause kidney failure in cats although they have other toxic principles, according to the Pet Poison Helpline.
If you love plants and pets, then it’s a good idea to consider which ones are the best fit for your home. Here are several resources:
The ASPCA’s Animal Poison Control Center offers an exhaustive, sortable list of plants that are toxic or non-toxic to dogs and cats. The list focuses on plants “that have been reported as having systemic effects on animals and/or intense effects on the gastrointestinal tract,” according to the ASPCA, which cautions that the list is not meant to be all-inclusive.
If you think your animal is ill or may have ingested a poisonous substance, the ASPCA suggests contacting your veterinarian or its 24-hour emergency poison hotline at 1-888-426-4435.
The Humane Society offers an informative — and highly alliterative — list of “plants potentially poisonous to pets.”
The Pet Poison Helpline offers its Top 10 Plants Poisonous to Pets.
Of course, as the Pet Poison Helpline notes:
“While there are thousands of species of plants and flowers, only a small percentage of plants are truly dangerous and poisonous to your pet.”