Category: Roses

  • Petals to the metal: gearing up for Valentine’s Day

    To make a sports analogy, Valentine’s Day is a florist’s version of football’s Super Bowl. So consider what you are seeing in these photos — taken at our distribution center and central design department in Lebanon — as our pre-game show. Kickoff is five days away.

  • The making of our Valentine’s Day TV commercial

    Of course, we’ll deliver roses to thousands of homes and businesses this Valentine’s Day. But we’ll reach an even bigger audience with our new television commercial. Greg Royer, our president and CEO, worked with Len Smith of Turning Point Media to develop the 30-second spot, which we shot in January at Genesius Theatre in Reading.…

  • Valentine’s Day survival guide: 5 tips

      Love is all around at Valentine’s Day, but you never want to take matters of the heart for granted. Our survival guide is here to help, before, during and after the holiday. And it’ll help you whether you’re giving or receiving flowers — or both. SHOP EARLY One of the keys to a successful…

  • How to care for fresh-cut roses

    We’re on a mission to turn Valentine’s Day into Valentine’s Week. No, we’re not talking about a loved one having to send you flowers for seven days in a row. Rather, we want to make sure that you get a week’s worth of enjoyment out of those beautiful fresh-cut roses you just received. With just…

  • We’re in South America getting your Valentine’s Day flowers

    Valentine’s Day is just around the corner, and so are your roses. Royer’s is on site in Colombia, South America, where our flowers are being cut, processed and shipped for delivery to our Lebanon distribution center. This hands-on approach ensures the highest quality product will be in our stores and delivered to homes and businesses…

  • A thorny problem is solved by our annual May-June rose sale

    “It was June, and the world smelled of roses. The sunshine was like powdered gold over the grassy hillside.” ― Maud Hart Lovelace, author Indeed, June is National Rose Month, which coincides conveniently with the fact that roses are abundant this time of year. That abundance explains why Royer’s has its rose sale every June.…