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Valentine’s Day roses last longer when kept cool and watered

The temperature spikes at Valentine’s Day, fueled by romantic fires and the flames of love.

But the roses you received to celebrate the holiday will last longest – a week or more – if you keep them away from heat sources, such as a vent or direct sunlight.

Before you go to bed, place the roses in an unheated room or garage (but not below 32 degrees as flowers can freeze), then put them back on display in the morning.

Water daily

It’s also important to give the roses plenty to drink. Even cut flowers get thirsty, so add water pretty much every day.

For roses in a vase:

  • If after five days or so the water is getting dirty, pull the roses out, re-cut the stems and put them back in the vase with fresh water.
  • Add a packet of floral preservative, available from your florist.If the water is relatively clean, leave it alone as it will have some preservative left in it.

For roses loose or in a box:

  • If the roses came with tubes on the stems, remove the tubes and re-cut the stems about 1 inch from the bottom. It is best to cut at an angle, which creates more surface area for water intake.
  • Place the roses in a vase with water that is room temperature to a little warm.
  • Add floral preservative to the water; you should have received a packet with the delivery.
  • Only change the water if it becomes noticeably dirty.

If roses don’t open

Within a day or two, your roses should begin to open. If not, remove them from the vase, re-cut the stems at an angle, and return them to the vase.

If they still do not open, re-cut the stems and float the flowers in a bath of water for an hour or two to rehydrate them. Then return them to the vase.

Most times, this will bring the roses around.

Just taking these steps, which require only minutes each day, you will have Valentine’s Day roses that look beautiful for a week or longer.

Red roses remain No. 1, but flower and gift options abound for Valentine’s Day

Roses are red, my love, the old Bobby Vinton song begins.

But while red still rules for Valentine’s Day, roses come in a rainbow of colors. Rosier still is that when celebrating the holiday of love, flower, plant and gift options abound and at price points to satisfy any budget.

ROSES

Red roses signify love and admiration, so it’s no wonder that they are the quarterback in what is the floral industry’s version of football’s big game. Pink, white, mixed and yellow roses comprise the other most popular colors for Valentine’s Day, according to the Society of American Florists’ website aboutflowers.com.

Also note that roses can be purchased in varying quantities, sizes and presentations, offering customers a great deal of choice.

OTHER FLOWERS

Besides roses, popular Valentine’s Day flowers include tulips, carnations, alstroemeria, lilies. Connells Maple Lee offers a mixed bouquet comprising roses, mini hydrangea, daisy poms, carnations, mini carnations and caspia wrapped in a sleeve. Or consider garden mixes in shades of lavender, pink and white.

PLANTS

From reducing stress and anxiety to improving air quality and productivity, household plants are an easy, affordable way to bring natural beauty inside. Many plants are easy to care for, too, and can be placed in multiple spots around a home or office.

Succulents are drought resistant and fleshy for storing water, combining a striking appearance with minimal care. Dish gardens feature several different plants in a single container.  

CHOCOLATE

The ancient Aztecs believed chocolate was an aphrodisiac. The first heart-shaped box of chocolates debuted in 1861. Given that history, it’s easy to understand why chocolate is associated with love and romance and remains a popular Valentine’s Day option.

PLUSH AND BALLOONS

Soft and cuddly, classic and timeless, a symbol of love and affection, these are among the attributes that make a teddy bear or other stuffed animal a great Valentine’s Day gift for children and children at heart.

Another way to make hearts and spirits soar is with a colorful, fun and entertaining balloon. Some will even sing for you!

If you can’t pick just one option, Connells Maple Lee offers a combo featuring a plush white bear, heart-shaped mylar balloon and chocolate-covered pretzels.

FIGURINES

Another enduring expression of love, figurines are small carved or molded figures, collectible and a popular way to personalize a gift, often as an add-on to flowers.

Whatever your Valentine’s day needs, your florist will be happy to help. It’s always best to act early to ensure the most abundant selection.

From romance to ‘thinking of you,’ rose colors carry more than a bouquet’s worth of meaning

The writer Gertrude Stein’s line “a rose is a rose is a rose” is sometimes interpreted as meaning things are what they are.

But if you peel back the petals, figuratively speaking, roses reveal themselves to be full of intrigue. Not only are there more than 120 commercial varieties of roses, rose colors carry different meanings that lend themselves to widely varying intents.

Here are 10 colors and their myriad meanings:

Red: The most popular Valentine’s Day flower by far, red roses represent “love and admiration” of the romantic kind, ideal for a spouse or long-term partner.

“This may have started with Greek and Roman mythology—it was told that the red rose was created by the goddess of love, Aphrodite,” according to Parade. “The legend states that her tears and the blood of her lover, Adonis, watered the ground where roses appeared.”

Burgundy: Suggesting a passion even deeper than red roses, but also associated with loyalty and commitment.

Lavender: House Beautiful calls lavender “enchanting and magical” and arguably the most romantic roses of all. “They’re great for a budding romance.”

Orange: Friendship that is turning romantic. It’s an energetic and uplifting color, too, that can cheer up someone who is ill.

Yellow: Friendship, making it great for Galentine’s Day or generally brightening someone’s day.

Deep Pink: Gratitude and appreciation, deep pink is a gentler option than red, according to Reader’s Digest.

Medium Pink: Congratulations! “So if you have a daughter or friend who just accomplished something significant, medium pink roses could be the perfect gift,” Parade noted.

Light Pink: Appreciation or innocence, “perfect for giving to a friend or daughter ‘just because’ or with a ‘thinking of you’ note,” but also “a girlfriend in a new and budding relationship.” Meanwhile, House Beautiful said light pink roses also represent self-love, “making them a great gift to give yourself.”

Purple: Dual meanings: passion and infatuation, signifying the beginning of a romantic relationship; royalty, majesty and honor, appropriate for someone held in high regard.

White: Traditionally used in weddings and standing for “innocence, new beginnings and truth,” according to Parade. They are popular at graduations and baptisms.

Clearly, “a rose is a rose is a rose” is inaccurate when it comes to rose colors.

Whether you’re gifting roses for Valentine’s Day or another holiday, a special occasion, or some other reason, you’ll want to make sure that the color you buy sends the appropriate message.

Here’s how to get a week or more out of your Valentine’s Day roses

Valentine’s Day often is described as the flower industry’s version of the Super Bowl.

It’s the No. 1 holiday for florists, similar in size to the Christmas season but playing out in a much shorter schedule.

In 2022, 22 percent of Americans bought fresh flowers or plants as gifts for Valentine’s Day, according to the Society of American Florists. Roses comprised 83 percent of those purchases, with red roses the top seller by far.

Just as the victorious football team’s most devoted fans will celebrate for days after the big game, the recipient of Valentine’s Day roses reasonably can expect to get a week or longer out of them by taking some simple steps.

KEEP ROSES COOL

Keep them away from a heat source, such as a vent or direct sunlight. While you are sleeping, you can place them in an unheated room or garage before putting them back on display in the morning.

KEEP ROSES WATERED

If roses arrive in a vase:

  • They will use more water than you think, so add water pretty much daily.
  • If after five days or so the water is getting dirty, pull the roses out, re-cut the stems and put them back in the vase with fresh water. Add a packet of floral preservative, available from your florist.
  • If the water is relatively clean, leave it alone as it will have some preservative left in it.

If roses arrive loose or in a box:

  • If the roses came with tubes on the stems, remove the tubes and re-cut the stems about 1 inch from the bottom. It is best to cut at an angle, which creates more surface area for water intake.
  • Place the roses in a vase with water that is room temperature to a little warm.
  • Add floral preservative to the water; you should have received a packet with the delivery.
  • Only change the water if it becomes noticeably dirty.

IF ROSES DON’T OPEN

  • Within a day or two, your roses should begin to open. If not, remove them from the vase, re-cut the stems at an angle, and return them to the vase.
  • If they still do not begin to open, re-cut the stems but this time also float the flowers in a bath of water for an hour or two to rehydrate them. Then return them to the vase. Most times, this will bring the roses around.

In one significant way, the Valentine’s Day/Super Bowl analogy falls short of the goal line.

Because unlike the football game, the best outcome for Valentine’s Day is when everyone – florist, giver and recipient alike – emerges a winner because those beautiful flowers lasted so long.

Flower and gift ideas for all of your valentines

#2167 Masterpiece

Ravishing red roses rightfully rule Valentine’s Day, but they’re among many great options for conveying love and respect to the important people in your life, from family members to friends to valued community members.
Better still, Connells Maple Lee Flowers & Gifts offers arrangements and gifts at a wide range of price points to accommodate any budget. Here are some of our favorites:

For Partner

#2167 Masterpiece
This upgrade on a traditional dozen red roses features a handblown vase, stargazer lilies and curly willow to give a lavish loving look.

For Child

#2106

#2106 Sweet Hugs Bud Vase
Perfect for children of any age, it includes two roses in a red vase with a heart ribbon accompanied by a soft, huggable teddy bear and Hershey’s Kisses.

For Parent

#2114

#2114 Heart of Hearts
A lovely blend of pink and red flowers to show your love – straight from the heart.
#1959

#1959 Always figurine
Add a special gift for mom with this heart-tugging figurine, which comes boxed with a note saying, “I feel the strength of your love.”

For Grandparent

#2136

#2136 Love’s Garden
For the grandparent with a green thumb, this will continue to sprout love well after Valentine’s Day.
#2101

#2101 One True Love
For the grandparent with a small space, a beautiful vase arrangement featuring white hydrangea, red rose and pink alstroemeria. It’s simple, delicate, beautiful and perfect for a bedside or small coffee table.

For Sibling

#2112

#2112 Sent with Love
A vibrant mix of Dutch tulips perfect for a sister or brother.
#2185

#2185 Pound of Chocolates
Make your gesture extra sweet with a gourmet mix that includes caramel, chocolate-covered pretzels and buckeyes from Ohio’s Waggoner chocolates. 

For Friend

#2162

#2162 Dozen Yellow Roses
Yellow roses are a traditional sign of friendship, joy and caring. The pandemic has made it more difficult to enjoy time with friends; here’s a way to let them know how much you value them.
#9235

#9235 Your Journey Heart Bracelet
From Demdaco, this beaded bracelet features a heart pendant and comes with a message gift box that reminds us to “nurture loving moments with our favorite people.”

For Neighbor

#544

#544 Chocolate Lover
Good neighbors deserve a basket teeming with a delicious gift selection of chocolate treats.

For Teacher

#2137

#2137 Love Grows
What better way to recognize the hard work of teachers, whether in the in-person or virtual classroom, with this easy-care succulent plant?

Healthcare Worker

#2111

#2111 Love’s Garden
A bright and cheerful mix of garden flowers are the perfect prescription for thanking health care workers for their selfless devotion to public wellness.

For Employee

#2182

#2182 Milk Chocolate Pretzel Bag
Reward an employee’s hard work and dedication with this 6.5-ounce bag from Asher’s Chocolates.
Of course, you will find dozens of items from which to choose at royers.com and in our stores.
It’s easy to let your love flow to all of your valentines!
 

A dozen facts about roses to share with your Valentine’s Day recipient


 
If you’re giving flowers this Valentine’s Day, odds are they will be roses.
That generous gesture alone is likely to impress the recipient. But maybe you really want to wow that special someone with your knowledge of the national flower (see below).
For you, we offer a dozen facts about roses that will help you demonstrate an even deeper commitment to your gift-giving.
1. Red rules
Because they symbolize love and romance, red roses are the runaway most popular color at Valentine’s Day, accounting for 69 percent of sales. In 1800, roses from China were bred with European roses to create the first true red rose. Rounding out the top 5 colors are white (38 percent), pink (37 percent), mixed (31 percent), and yellow (29 percent).
2. Color meaning
Other rose colors convey different meanings, giving you other options depending on your relationship with the recipient. For instance, you can send a message of friendship and cheer with yellow roses. Pink is a sign of appreciation, white of reverence.
3. Sweet smell
Rose oil is a popular floral scent and used in many women’s perfumes. It takes 2,000 roses to produce just one gram of oil.
4. 13,000 varieties
The cultivation of roses began around 500 B.C. Today, there are some 100 rose species and 13,000 rose varieties. And you thought there were a lot of mustard options at the grocery store!
5. Enduring
Roses are among the oldest flowers: rose fossils found in Colorado in the late 19th
century were 35 million years old. The oldest living rose is 1,000 years old and grows on a wall at Hildeshein Cathedral in Germany.
6. George Washington, no lie
The Father of His Country chopped down a cherry tree, according to folklore, but Washington planted roses at his Virginia home, Mount Vernon, and hybridized a variety that he named the “Mary Washington” after his mother.
7. 200 million roses
Each Valentine’s Day, Americans give approximately 200 million roses. The bulk of those roses come from South America. In the three weeks leading up to Feb. 14, the Washington Post reported in 2019, 30 cargo jets travel from Colombia to Miami each day.
8. From South America with love
Connells Maple Lee works directly with rose farms in South America to ensure that our flowers are of the highest quality. We visit those farms each year in the days leading up to Valentine’s Day to check on the crop and then follow the shipment through U.S. customs in Miami and onto a refrigerated truck destined for central Pennsylvania.
9. White House Rose Garden
Established in 1913 by the wife of Woodrow Wilson, the Rose Garden borders the Oval Office and the West Wing. It has been redesigned several times, as recently as 2020.
10. National flower
In 1986, standing in the Rose Garden, President Ronald Reagan declared the rose the national flower of the United States.
11. Stories and songs
Authors and songwriters have long been inspired by roses. To wit, in “Romeo and Juliet,” William Shakespeare wrote: “What’s in a name? That which we call a rose/By any other name would smell as sweet.” By one count, more than 4,000 songs are dedicated to roses.
12. Make them last
With the right care, your recipient’s roses can last for a week or longer. It is important to water the flowers and to keep them away from heat sources. If the water gets dirty, remove the flowers, re-cut the stems and put them back in the vase with fresh water.
Between gifting roses and learning more about them here, clearly you have put all of your heart into Valentine’s Day.
But if we can help with anything else, please let us know.
Sources: bhg.com, hgtv.com

We want to tell a love story, perhaps yours


 
Let’s get to the heart of the matter: With Valentine’s Day just around the corner, we want to share a family-friendly love story on our blog, perhaps yours.
We’re holding a contest to find that story. The winner, who must live within Connells Maple Lee’s delivery area, will have his or her story professionally written and will receive three monthly flower deliveries (valued at $29.99 per month) courtesy of Connells Maple Lee’s new subscription program.
To submit your story, look for our pinned Facebook post on Jan. 20 and respond in the comment section of that post by midnight Jan. 22 (UPDATE: This has been extended to Jan. 26.)
In two or three sentences (approximately 50 words), tell us what is unique and compelling about your love story. Maybe it’s how or where you met, or when you realized you were in love, or a sweet tradition you share.
The winner, who will be chosen on Jan. 25 (now Jan. 29), must be willing to participate in a phone interview that week. We’ll share the story in early February.
We hope you’ll put your heart into this. Good luck!

10 Heart-Felt Uses for Flowers This Valentine’s Day

Rainbow Rose Loose Bunch (2171)

In 2019, according to aboutflowers.com, 28 percent of American adults (37 percent men, 19 percent women) purchased flowers for Valentine’s Day. Roses led the way, accounting for 84 percent of those purchases.
If you favor tradition, we have you covered with lots of rose options available for delivery or in-store pickup. But if you’re looking for a new twist, we can help with that, too.
Here are 10 unique ways to incorporate flowers into Valentine’s Day:
1. Try different colors: Red roses are No. 1 in popularity, but other colors such as yellow and pink and mixed colors are terrific options, too.
2. Experiment with other flowers: Consider carnations, tulips, orchids, lilies, which will give you even more color and cost options.
3. Send to your kids: Everyone loves getting flowers, and certainly your children will be excited when the flower delivery is for them. Our Sweet Hugs Bud Vase features two roses, Hershey’s Kisses and a six-inch white plush bear.
4. Go on a flower-shopping date: Unsure which flowers to give your significant other? Turn it into a positive by making a date out of stopping at your local Connells Maple Lee before dinner or a movie. Our staff is eager to help.
5.  Thank a friend: How about a loving gesture of flowers for that loyal friend; you know, the one who stood by you through all of the ups and downs in your love life?
6. Reward great service: Every day, our lives are positively affected by others, from mail carriers to plumbers, waitstaff to dry cleaners. A single stem will let them know that you value the hard work they perform.
7. Make a candy heart rose bouquet: Place a clear glass vase containing roses inside a larger glass vase and fill the gap with candy conversation hearts.
8. Include a heart-felt note: Add oomph to your flowers when you craft a loving message to your significant other. You can bring it with you when you come to any of our stores. We’ll gladly include it with your delivery.
9. Give a gift to your hosts: Are you attending any parties around the holiday? If so, a bouquet of flowers is a thoughtful way to thank your hosts.
10. Commit a random act of flowers: Hand a dozen roses to someone with instructions for them to keep one flower and pass the rest of the bouquet to someone else, and on and on until you’ve touched 12 lives in a positive, loving way.
Maybe one or more of these suggestions will catch your fancy, or perhaps it will inspire you to come up with your own creative way to use flowers this Valentine’s Day.
The bottom line is that flowers are a time-honored way to show your love. And remember that options abound and our staff is always here to assist you.

VALENTINE’S DAY: FROM FIELD TO FRONT DOOR

Whether you’re a planner or procrastinator, online or in-store shopper, you can expect the same high-quality product and customer service from Connells Maple Lee.
We really shine at Valentine’s Day. It’s our busiest time, and we enjoy the challenge of rising to the occasion. If a customer buys flowers once per year, it’s probably for Feb. 14. And with matters of the heart, the pressure really ramps up to deliver in a special way, for lovers and florists alike.
We handle a similar volume of orders during the Christmas season, but that’s over a month or longer. By comparison, the Valentine’s Day “season” squeezes a similar volume into several days.

FROM SOUTH AMERICA, WITH LOVE

But behind the scenes, Valentine’s Day is months in the making, and it takes us thousands of miles from our stores.
You see, we don’t just place a phone call and wait for roses to come to us. We go directly to the flower farms in South America, where we can see firsthand the crop that’s being grown just for our customers. This way we can make sure everything is to our satisfaction. If there are problems, then we have more time to correct them.
Once the Valentine’s Day crop is harvested, it is flown to Miami, where it is inspected by U.S. customs officials. From there, we move the flowers to a refrigerated tractor-trailer for their journey to our Grove City distribution center.
The flowers are either picked up by drivers from our stores or headed to another part of the building and our central design department.

CENTRAL DESIGN: THE HEART OF THE OPERATION

The demand is so great at Valentine’s Day that our stores simply can’t accommodate all the work. They get a big assist from central design, where a team of workers packs roses in boxes or turns them and other flowers into beautiful arrangements.
Whether you give or receive Valentine’s Day roses, or both, we want to make sure you get the most out of them. In fact, with the right amount of care, you should be able to keep your roses looking just rosy for a week.
Click here for specific care instructions, which differ depending on whether your roses arrived in a vase or loose in a box. Either way, it’s best to keep them cool and, of course, sufficiently watered.
From the farm to your front door, we love making Valentine’s Day special for our customers.
Thanks for letting us show you how.

Postcard from South America: Day 3


Day three found Tom Royer and Geoff Royer again in Bogota, again inspecting Valentine’s Day roses, this time at the Multiflora farm.
“The quality was very good from what we saw,” Geoff said. “It’s impossible to look at every bunch we get, but we make sure we go through the process with them about the cut point, again.”
As noted in our Day 2 entry, cut point is crucial. It’s the stage in a flower’s life when it is cut from the plant. The cut point has to be just right to ensure that our customers get the best quality and most value from their flowers.
Multiflora has invested in its processes to make them more accurate and efficient. Workers used to grade flowers in the field, so it was not as accurate as it could be, Geoff said.
Now the only thing they do in the field is sort the roses, long-stem vs. short stem. Now there’s a post-harvest building where the roses are graded more accurately, prepped and packed in boxes for shipping to customers such as Connells Maple Lee.
Multiflora now cools its loading dock, so there is no break in the “cold chain” between the post-harvest building, the loading dock, and the refrigerated trucks that will transport the roses to the airport.
“The better that flowers can be kept cold, the longer they will last throughout the process and for our customers,” Geoff said.
Multiflora is switching to a hydroponic growing system, so the plants are growing in raised beds rather than directly in the ground. This gives the farm more control over the nutrients the plants receive — and increases the yield by 50 percent.
Headed for home
Tom and Geoff also visited the Hossa farm, which provides us with spray roses (multiple small blooms per stem). But the focus of this stop was Hossa’s lilies.
Hossa has developed new varieties that produce more blooms per stem. And like Multiflora, Hossa has improved its processes, namely packing.
“They tightened the lilies into the boxes better so during transport they don’t shift,” Geoff said. “If the lilies shift in the boxes, it damages the buds and leaves bruising and creasing once the flowers open up.”
Their farm tours completed, Tom and Geoff are heading home. Tom will make one more stop, however, flying to Miami for another inspection of the Valentine’s Day shipments, ensuring the highest quality before the flowers are packed on our truck for delivery to our Grove City distribution center.
There, our employees will handcraft thousands of holiday arrangements using the roses, carnations and other Colombian-grown flowers that Geoff and Tom saw firsthand only days earlier.