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Postcard from South America: Day 2


We started Tom Royer and nephew Geoff Royer’s trip to Colombia, South America, in the city of Medellin. Day 2 found them some 335 miles southwest in Bogota, the nation’s capital.
Bogota sits in the center of Colombia, on a high-altitude plateau that provides year-round steady temperatures that help make it one of the world’s great flower-growing regions.
Tom and Geoff visited two more farms. The first was Elite, one of the largest growers in Bogota and our source mainly for roses and alstroemeria (lilies).
“Today was an inspection day,” Geoff said. “We examined some of our roses and discussed the cut point of the flowers.”
The cut point is, as the term suggests, the stage in the flower’s life cycle at which it is cut from the plant. There is an art to this, as we have to factor in the amount of time from farm, through customs in Miami, to our distribution center, to our stores and, finally, to our customers.
“Roses cut too open will blow open more quickly and not last as long,” Geoff said. “Roses cut too tight may not open at all. We are very critical of this part of the process and work with the growers to ensure that they have our cut points correct so we can provide the best possible product to our customers.”
While Elite has machines to help newer employees with grading the roses for head size and length, all of Connells Maple Lee’s roses are hand-graded by Elite’s experienced crews to ensure the best quality.
From Elite, Tom and Geoff visited the Geoflora farm, a carnation grower whose quality, Geoff said, is second to none. Besides inspecting the mini-carnations and carnations that Geoflora is growing for us for Valentine’s Day, they got a glimpse at some of the new products the farm is developing with its breeder.
“They have developed a carnation head size that is almost in a class of its own,” Geoff said.

Drivers wanted: earn up up to $150 per day making Valentine’s Day deliveries

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You could be Cupid’s wingman for a day or two.
Connells Maple Lee is seeking independent drivers to help with Valentine’s Day deliveries on Feb. 13 and 14, with the potential to earn as much as $150 per day.
Candidates must have:

  • Your own appropriate vehicle, such as a van, station wagon or hatchback
  • A valid driver license
  • Proof of car insurance
  • Familiarity with the local area

For more information, call or stop by your nearest Connells Maple Lee store and ask for the delivery room manager.

Postcard from South America: Medellin flower farms


While they’re getting ready to play a big football game in Houston, Connells Maple Lee is gearing up for its version of the Super Bowl with our annual pre-Valentine’s Day trip to South America.
Tom Royer, our senior vice president and chief operating officer, has been making the trip for decades. In recent years, he has been joined by his nephew, Geoffrey Royer, who is a company area manager.
Their trek allows them to ensure that the roses and other Valentine’s Day flowers growing specifically for our customers are of the highest quality.
Day 1 found Tom and Geoff at the Liberty and Mira Monte farms in Medellin, Colombia, from which Connells Maple Lee mainly purchases daisies and cushion poms.
“The thing I took from today was how very technical it all is and the precision and detail needed to make it all work correctly,” Geoff said.
Conversation at both farms turned to propagation, or the process from seed to mother plants from which cuttings are taken. The cuttings beget plugs that are planted into vast beds and become the flowers we buy.
Planting for Mother’s Day
Geoff noted that while we’re focused on Valentine’s Day, the farms are planting for Mother’s Day.
“Planting any later than the next week or so could cause the crop to be too late for Mother’s Day,” Geoff said.
He noted the multiple variables that play roles in how flowers develop, from minerals such as phosphorus and potassium to sunlight and temperature.
Whatever their current products, the farms aren’t resting on their laurels. They work with breeders to create the varieties of flowers that Connells Maple Lee and other florists purchase.
“It’s not a simple process,” Geoff said. “Hundreds of thousands of seeds are gone through and test to see which ones produce plants and products that could be valued in the marketplace.
“They are then propagated and tested over time to see if they have issues with disease or how well they produce. If they have a winner, it takes time to then create enough cuttings to have a large enough production to make an impact.”
 

Connells Maple Lee Kids Club puts heart into new year with free Valentine’s Day event Jan. 21

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We’re kicking off the 2017 Connells Maple Lee Kids Club schedule with a free event on Jan. 21 in all stores.
Children ages 5 to 12 will have an opportunity to make a special “Be Mine, Valentine!” arrangement, featuring a teacup with a heart on it and a red wire stick-in heart. Participants also will receive a free balloon.
Time slots are available at 10 a.m. and 2 p.m.
Registration is required by calling your nearest store: 3014 E. Broad St., Bexley, 614-237-8653; 2033 Stringtown Road, Grove City, 614-539-4000; and 8573 Owenfield Drive, Powell, 740-548-4082.
 

Order early delivery for Valentine’s Day, and you’ll have March covered for free

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Mother Nature has no qualms with interrupting our plans.
Fingers crossed, weather won’t mess with Valentine’s Day. But it’s best to anticipate the worst and order early.
Besides, this year Feb. 14 falls on a Sunday, so you’ll have to order early if you want to send flowers to your loved one at his or her place of work.
And let’s face it: When the recipient’s colleagues gush over the flowers you sent, it makes you look pretty good, too.
If you need more incentive, we have it by the dozen: Orders delivered Feb. 8-12 will be accompanied by a coupon redeemable for one-dozen rose bouquet. The coupon is valid any time in March.

Kids club’s 2016 schedule begins Jan. 23 with free Valentine’s Day event

Kids Club January 2017
We’re asking participants to put their hearts into our free Connells Maple Lee Kids Club event on Jan. 23.
Children ages 5 to 12 will have an opportunity to create a Valentine’s Day arrangement. Participants also will receive a free balloon.
Registration is required by calling your nearest Connells Maple Lee store: 2408 E. Main St., Bexley, 614-237-8653; 2033 Stringtown Road, Grove City, 614-539-4000; and 8573 Owenfield Drive, Powell, 740-548-4082.
This is the first of five kids clubs events planned in 2016.

Valentine’s Day survival guide: 5 tips

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A local florist will give you the best value for your money, according to NBC News.

 
Love is all around at Valentine’s Day, but you never want to take matters of the heart for granted.
Our survival guide is here to help, before, during and after the holiday. And it’ll help you whether you’re giving or receiving flowers — or both.

SHOP EARLY

One of the keys to a successful Valentine’s Day is not forgetting that it is Valentine’s Day. Order your flowers early and even have them delivered early. This way, you’ll be sure to stay ahead of any snowstorms, and the recipient will just have longer to enjoy the flowers.
What’s more, Connells Maple Lee offers a special incentive: Have your Valentine’s Day order delivered Feb. 12 or earlier, and the delivery will include a coupon for a free dozen-rose bunch redeemable in March.

SHOP LOCALLY

The big national retailers will spend a lot of time and money bombarding you with their offers, but you’ll get the most bang for your bouquet when you purchase it from a local florist. Don’t take our word for it, though. Just watch this story from NBC News.

DON’T LET THE ‘DOGS’ OUT

Be wary of “deceptive order gatherers,” or DOGs, that often make it look like they are local florists but aren’t. They might even be located out of state. And if they sink their teeth into your order, they’ll take an unnecessary bite out of your wallet. Click here for details on why you will want to avoid them.

PICK YOUR PRICE POINTS

It’s the thought that counts, so you don’t have to spend a lot to show that you care about someone. From a single rose or a stuffed bear to a mixed bunch or mixed-color roses, you can find many options for below $50.

HANDLE WITH CARE

Given proper amounts of water and cool-enough temperatures, high-quality roses from a local florist can last a week or longer. Just follow these easy steps.
With these tips, you’re not just going to survive Valentine’s Day, but you’re going to thrive.
And what’s not to love about that?

How to care for fresh-cut roses

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We’re on a mission to turn Valentine’s Day into Valentine’s Week.
No, we’re not talking about a loved one having to send you flowers for seven days in a row. Rather, we want to make sure that you get a week’s worth of enjoyment out of those beautiful fresh-cut roses you just received.
With just a little bit of effort on your part, high-quality roses from your local florist should open and last at least five days, and many times for seven days or more.

IF YOU RECEIVE ROSES IN A VASE

  • They will use more water than you think, so add water pretty much daily.
  • If after five days or so the water is getting pretty dirty, pull the roses out, re-cut the stems and put them back in the vase with fresh water. Add a packet of floral preservative, available from your florist.
  • If the water is relatively clean, it is best to leave it alone as it will have some preservative left in it.

IF YOU RECEIVE ROSES LOOSE OR IN A BOX

  • If the roses came with tubes on the stems, remove the tubes and re-cut the stems about 1 inch from the bottom. It is best to cut at an angle, which creates more surface area for water intake.
  • Place the roses in a vase with water that is room temperature to a little warm.
  • Add floral preservative to the water; you should have received a packet with the delivery.
  • Only change the water if it becomes noticeably dirty.

IF YOUR ROSES DON’T BEGIN TO OPEN

  • Within a day or two, your roses should begin to open. If they don’t, remove them from the vase, re-cut the stems (at an angle), and return them to the vase.
  • If they still do not begin to open, re-cut the stems but this time also float the flowers in a bath of water for an hour or two to rehydrate them. Then return them to the vase. Most times, this will bring the roses around.

KEEP THEM COOL

  • Keep roses away from a heat source, such as a vent or direct sunlight.
  • When they aren’t on display, or while you’re sleeping, you can even place the roses in an unheated room or garage.

Here’s to a Happy Valentine’s Day or, better yet, Valentine’s Week.

We’re in South America getting your Valentine’s Day flowers

Valentine’s Day is just around the corner, and so are your roses.
Connells Maple Lee is on site in Colombia, South America, where our flowers are being cut, processed and shipped for delivery to our Grove City distribution center. This hands-on approach ensures the highest quality product will be in our stores and delivered to homes and businesses throughout Valentine’s Week.