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Category: Valentine’s Day

Here’s how to get a week or more out of your Valentine’s Day roses

Posted on by Neal

Valentine’s Day often is described as the flower industry’s version of the Super Bowl.

It’s the No. 1 holiday for florists, similar in size to the Christmas season but playing out in a much shorter schedule.

In 2022, 22 percent of Americans bought fresh flowers or plants as gifts for Valentine’s Day, according to the Society of American Florists. Roses comprised 83 percent of those purchases, with red roses the top seller by far.

Just as the victorious football team’s most devoted fans will celebrate for days after the big game, the recipient of Valentine’s Day roses reasonably can expect to get a week or longer out of them by taking some simple steps.

KEEP ROSES COOL

Keep them away from a heat source, such as a vent or direct sunlight. While you are sleeping, you can place them in an unheated room or garage before putting them back on display in the morning.

KEEP ROSES WATERED

If roses arrive in a vase:

  • They will use more water than you think, so add water pretty much daily.
  • If after five days or so the water is getting dirty, pull the roses out, re-cut the stems and put them back in the vase with fresh water. Add a packet of floral preservative, available from your florist.
  • If the water is relatively clean, leave it alone as it will have some preservative left in it.

If roses arrive loose or in a box:

  • If the roses came with tubes on the stems, remove the tubes and re-cut the stems about 1 inch from the bottom. It is best to cut at an angle, which creates more surface area for water intake.
  • Place the roses in a vase with water that is room temperature to a little warm.
  • Add floral preservative to the water; you should have received a packet with the delivery.
  • Only change the water if it becomes noticeably dirty.

IF ROSES DON’T OPEN

  • Within a day or two, your roses should begin to open. If not, remove them from the vase, re-cut the stems at an angle, and return them to the vase.
  • If they still do not begin to open, re-cut the stems but this time also float the flowers in a bath of water for an hour or two to rehydrate them. Then return them to the vase. Most times, this will bring the roses around.

In one significant way, the Valentine’s Day/Super Bowl analogy falls short of the goal line.

Because unlike the football game, the best outcome for Valentine’s Day is when everyone – florist, giver and recipient alike – emerges a winner because those beautiful flowers lasted so long.

Flower and gift ideas for all of your valentines

Posted on by Neal

#2167 Masterpiece

Ravishing red roses rightfully rule Valentine’s Day, but they’re among many great options for conveying love and respect to the important people in your life, from family members to friends to valued community members.
Better still, Connells Maple Lee Flowers & Gifts offers arrangements and gifts at a wide range of price points to accommodate any budget. Here are some of our favorites:

For Partner

#2167 Masterpiece
This upgrade on a traditional dozen red roses features a handblown vase, stargazer lilies and curly willow to give a lavish loving look.

For Child

#2106

#2106 Sweet Hugs Bud Vase
Perfect for children of any age, it includes two roses in a red vase with a heart ribbon accompanied by a soft, huggable teddy bear and Hershey’s Kisses.

For Parent

#2114

#2114 Heart of Hearts
A lovely blend of pink and red flowers to show your love – straight from the heart.
#1959

#1959 Always figurine
Add a special gift for mom with this heart-tugging figurine, which comes boxed with a note saying, “I feel the strength of your love.”

For Grandparent

#2136

#2136 Love’s Garden
For the grandparent with a green thumb, this will continue to sprout love well after Valentine’s Day.
#2101

#2101 One True Love
For the grandparent with a small space, a beautiful vase arrangement featuring white hydrangea, red rose and pink alstroemeria. It’s simple, delicate, beautiful and perfect for a bedside or small coffee table.

For Sibling

#2112

#2112 Sent with Love
A vibrant mix of Dutch tulips perfect for a sister or brother.
#2185

#2185 Pound of Chocolates
Make your gesture extra sweet with a gourmet mix that includes caramel, chocolate-covered pretzels and buckeyes from Ohio’s Waggoner chocolates. 

For Friend

#2162

#2162 Dozen Yellow Roses
Yellow roses are a traditional sign of friendship, joy and caring. The pandemic has made it more difficult to enjoy time with friends; here’s a way to let them know how much you value them.
#9235

#9235 Your Journey Heart Bracelet
From Demdaco, this beaded bracelet features a heart pendant and comes with a message gift box that reminds us to “nurture loving moments with our favorite people.”

For Neighbor

#544

#544 Chocolate Lover
Good neighbors deserve a basket teeming with a delicious gift selection of chocolate treats.

For Teacher

#2137

#2137 Love Grows
What better way to recognize the hard work of teachers, whether in the in-person or virtual classroom, with this easy-care succulent plant?

Healthcare Worker

#2111

#2111 Love’s Garden
A bright and cheerful mix of garden flowers are the perfect prescription for thanking health care workers for their selfless devotion to public wellness.

For Employee

#2182

#2182 Milk Chocolate Pretzel Bag
Reward an employee’s hard work and dedication with this 6.5-ounce bag from Asher’s Chocolates.
Of course, you will find dozens of items from which to choose at royers.com and in our stores.
It’s easy to let your love flow to all of your valentines!
 

A dozen facts about roses to share with your Valentine’s Day recipient

Posted on by Neal


 
If you’re giving flowers this Valentine’s Day, odds are they will be roses.
That generous gesture alone is likely to impress the recipient. But maybe you really want to wow that special someone with your knowledge of the national flower (see below).
For you, we offer a dozen facts about roses that will help you demonstrate an even deeper commitment to your gift-giving.
1. Red rules
Because they symbolize love and romance, red roses are the runaway most popular color at Valentine’s Day, accounting for 69 percent of sales. In 1800, roses from China were bred with European roses to create the first true red rose. Rounding out the top 5 colors are white (38 percent), pink (37 percent), mixed (31 percent), and yellow (29 percent).
2. Color meaning
Other rose colors convey different meanings, giving you other options depending on your relationship with the recipient. For instance, you can send a message of friendship and cheer with yellow roses. Pink is a sign of appreciation, white of reverence.
3. Sweet smell
Rose oil is a popular floral scent and used in many women’s perfumes. It takes 2,000 roses to produce just one gram of oil.
4. 13,000 varieties
The cultivation of roses began around 500 B.C. Today, there are some 100 rose species and 13,000 rose varieties. And you thought there were a lot of mustard options at the grocery store!
5. Enduring
Roses are among the oldest flowers: rose fossils found in Colorado in the late 19th
century were 35 million years old. The oldest living rose is 1,000 years old and grows on a wall at Hildeshein Cathedral in Germany.
6. George Washington, no lie
The Father of His Country chopped down a cherry tree, according to folklore, but Washington planted roses at his Virginia home, Mount Vernon, and hybridized a variety that he named the “Mary Washington” after his mother.
7. 200 million roses
Each Valentine’s Day, Americans give approximately 200 million roses. The bulk of those roses come from South America. In the three weeks leading up to Feb. 14, the Washington Post reported in 2019, 30 cargo jets travel from Colombia to Miami each day.
8. From South America with love
Connells Maple Lee works directly with rose farms in South America to ensure that our flowers are of the highest quality. We visit those farms each year in the days leading up to Valentine’s Day to check on the crop and then follow the shipment through U.S. customs in Miami and onto a refrigerated truck destined for central Pennsylvania.
9. White House Rose Garden
Established in 1913 by the wife of Woodrow Wilson, the Rose Garden borders the Oval Office and the West Wing. It has been redesigned several times, as recently as 2020.
10. National flower
In 1986, standing in the Rose Garden, President Ronald Reagan declared the rose the national flower of the United States.
11. Stories and songs
Authors and songwriters have long been inspired by roses. To wit, in “Romeo and Juliet,” William Shakespeare wrote: “What’s in a name? That which we call a rose/By any other name would smell as sweet.” By one count, more than 4,000 songs are dedicated to roses.
12. Make them last
With the right care, your recipient’s roses can last for a week or longer. It is important to water the flowers and to keep them away from heat sources. If the water gets dirty, remove the flowers, re-cut the stems and put them back in the vase with fresh water.
Between gifting roses and learning more about them here, clearly you have put all of your heart into Valentine’s Day.
But if we can help with anything else, please let us know.
Sources: bhg.com, hgtv.com

We want to tell a love story, perhaps yours

Posted on by Neal


 
Let’s get to the heart of the matter: With Valentine’s Day just around the corner, we want to share a family-friendly love story on our blog, perhaps yours.
We’re holding a contest to find that story. The winner, who must live within Connells Maple Lee’s delivery area, will have his or her story professionally written and will receive three monthly flower deliveries (valued at $29.99 per month) courtesy of Connells Maple Lee’s new subscription program.
To submit your story, look for our pinned Facebook post on Jan. 20 and respond in the comment section of that post by midnight Jan. 22 (UPDATE: This has been extended to Jan. 26.)
In two or three sentences (approximately 50 words), tell us what is unique and compelling about your love story. Maybe it’s how or where you met, or when you realized you were in love, or a sweet tradition you share.
The winner, who will be chosen on Jan. 25 (now Jan. 29), must be willing to participate in a phone interview that week. We’ll share the story in early February.
We hope you’ll put your heart into this. Good luck!

10 Heart-Felt Uses for Flowers This Valentine’s Day

Posted on by Neal

Rainbow Rose Loose Bunch (2171)

In 2019, according to aboutflowers.com, 28 percent of American adults (37 percent men, 19 percent women) purchased flowers for Valentine’s Day. Roses led the way, accounting for 84 percent of those purchases.
If you favor tradition, we have you covered with lots of rose options available for delivery or in-store pickup. But if you’re looking for a new twist, we can help with that, too.
Here are 10 unique ways to incorporate flowers into Valentine’s Day:
1. Try different colors: Red roses are No. 1 in popularity, but other colors such as yellow and pink and mixed colors are terrific options, too.
2. Experiment with other flowers: Consider carnations, tulips, orchids, lilies, which will give you even more color and cost options.
3. Send to your kids: Everyone loves getting flowers, and certainly your children will be excited when the flower delivery is for them. Our Sweet Hugs Bud Vase features two roses, Hershey’s Kisses and a six-inch white plush bear.
4. Go on a flower-shopping date: Unsure which flowers to give your significant other? Turn it into a positive by making a date out of stopping at your local Connells Maple Lee before dinner or a movie. Our staff is eager to help.
5.  Thank a friend: How about a loving gesture of flowers for that loyal friend; you know, the one who stood by you through all of the ups and downs in your love life?
6. Reward great service: Every day, our lives are positively affected by others, from mail carriers to plumbers, waitstaff to dry cleaners. A single stem will let them know that you value the hard work they perform.
7. Make a candy heart rose bouquet: Place a clear glass vase containing roses inside a larger glass vase and fill the gap with candy conversation hearts.
8. Include a heart-felt note: Add oomph to your flowers when you craft a loving message to your significant other. You can bring it with you when you come to any of our stores. We’ll gladly include it with your delivery.
9. Give a gift to your hosts: Are you attending any parties around the holiday? If so, a bouquet of flowers is a thoughtful way to thank your hosts.
10. Commit a random act of flowers: Hand a dozen roses to someone with instructions for them to keep one flower and pass the rest of the bouquet to someone else, and on and on until you’ve touched 12 lives in a positive, loving way.
Maybe one or more of these suggestions will catch your fancy, or perhaps it will inspire you to come up with your own creative way to use flowers this Valentine’s Day.
The bottom line is that flowers are a time-honored way to show your love. And remember that options abound and our staff is always here to assist you.

VALENTINE’S DAY: FROM FIELD TO FRONT DOOR

Posted on by josh

Whether you’re a planner or procrastinator, online or in-store shopper, you can expect the same high-quality product and customer service from Connells Maple Lee.
We really shine at Valentine’s Day. It’s our busiest time, and we enjoy the challenge of rising to the occasion. If a customer buys flowers once per year, it’s probably for Feb. 14. And with matters of the heart, the pressure really ramps up to deliver in a special way, for lovers and florists alike.
We handle a similar volume of orders during the Christmas season, but that’s over a month or longer. By comparison, the Valentine’s Day “season” squeezes a similar volume into several days.

FROM SOUTH AMERICA, WITH LOVE

But behind the scenes, Valentine’s Day is months in the making, and it takes us thousands of miles from our stores.
You see, we don’t just place a phone call and wait for roses to come to us. We go directly to the flower farms in South America, where we can see firsthand the crop that’s being grown just for our customers. This way we can make sure everything is to our satisfaction. If there are problems, then we have more time to correct them.
Once the Valentine’s Day crop is harvested, it is flown to Miami, where it is inspected by U.S. customs officials. From there, we move the flowers to a refrigerated tractor-trailer for their journey to our Grove City distribution center.
The flowers are either picked up by drivers from our stores or headed to another part of the building and our central design department.

CENTRAL DESIGN: THE HEART OF THE OPERATION

The demand is so great at Valentine’s Day that our stores simply can’t accommodate all the work. They get a big assist from central design, where a team of workers packs roses in boxes or turns them and other flowers into beautiful arrangements.
Whether you give or receive Valentine’s Day roses, or both, we want to make sure you get the most out of them. In fact, with the right amount of care, you should be able to keep your roses looking just rosy for a week.
Click here for specific care instructions, which differ depending on whether your roses arrived in a vase or loose in a box. Either way, it’s best to keep them cool and, of course, sufficiently watered.
From the farm to your front door, we love making Valentine’s Day special for our customers.
Thanks for letting us show you how.

Postcard from South America: Day 3

Posted on by Neal

Tom Royer shining a light into boxes of roses to look at cut points.
Sorting slides for grading roses.
Roses for Valentine’s Day arrangements.

Day three found Tom Royer and Geoff Royer again in Bogota, again inspecting Valentine’s Day roses, this time at the Multiflora farm.
“The quality was very good from what we saw,” Geoff said. “It’s impossible to look at every bunch we get, but we make sure we go through the process with them about the cut point, again.”
As noted in our Day 2 entry, cut point is crucial. It’s the stage in a flower’s life when it is cut from the plant. The cut point has to be just right to ensure that our customers get the best quality and most value from their flowers.
Multiflora has invested in its processes to make them more accurate and efficient. Workers used to grade flowers in the field, so it was not as accurate as it could be, Geoff said.
Now the only thing they do in the field is sort the roses, long-stem vs. short stem. Now there’s a post-harvest building where the roses are graded more accurately, prepped and packed in boxes for shipping to customers such as Connells Maple Lee.
Multiflora now cools its loading dock, so there is no break in the “cold chain” between the post-harvest building, the loading dock, and the refrigerated trucks that will transport the roses to the airport.
“The better that flowers can be kept cold, the longer they will last throughout the process and for our customers,” Geoff said.
Multiflora is switching to a hydroponic growing system, so the plants are growing in raised beds rather than directly in the ground. This gives the farm more control over the nutrients the plants receive — and increases the yield by 50 percent.
Headed for home
Tom and Geoff also visited the Hossa farm, which provides us with spray roses (multiple small blooms per stem). But the focus of this stop was Hossa’s lilies.
Hossa has developed new varieties that produce more blooms per stem. And like Multiflora, Hossa has improved its processes, namely packing.
“They tightened the lilies into the boxes better so during transport they don’t shift,” Geoff said. “If the lilies shift in the boxes, it damages the buds and leaves bruising and creasing once the flowers open up.”
Their farm tours completed, Tom and Geoff are heading home. Tom will make one more stop, however, flying to Miami for another inspection of the Valentine’s Day shipments, ensuring the highest quality before the flowers are packed on our truck for delivery to our Grove City distribution center.
There, our employees will handcraft thousands of holiday arrangements using the roses, carnations and other Colombian-grown flowers that Geoff and Tom saw firsthand only days earlier.

Postcard from South America: Day 2

Posted on by Neal

Nobbio cherry carnations
Grading machine
Bunching room

We started Tom Royer and nephew Geoff Royer’s trip to Colombia, South America, in the city of Medellin. Day 2 found them some 335 miles southwest in Bogota, the nation’s capital.
Bogota sits in the center of Colombia, on a high-altitude plateau that provides year-round steady temperatures that help make it one of the world’s great flower-growing regions.
Tom and Geoff visited two more farms. The first was Elite, one of the largest growers in Bogota and our source mainly for roses and alstroemeria (lilies).
“Today was an inspection day,” Geoff said. “We examined some of our roses and discussed the cut point of the flowers.”
The cut point is, as the term suggests, the stage in the flower’s life cycle at which it is cut from the plant. There is an art to this, as we have to factor in the amount of time from farm, through customs in Miami, to our distribution center, to our stores and, finally, to our customers.
“Roses cut too open will blow open more quickly and not last as long,” Geoff said. “Roses cut too tight may not open at all. We are very critical of this part of the process and work with the growers to ensure that they have our cut points correct so we can provide the best possible product to our customers.”
While Elite has machines to help newer employees with grading the roses for head size and length, all of Connells Maple Lee’s roses are hand-graded by Elite’s experienced crews to ensure the best quality.
From Elite, Tom and Geoff visited the Geoflora farm, a carnation grower whose quality, Geoff said, is second to none. Besides inspecting the mini-carnations and carnations that Geoflora is growing for us for Valentine’s Day, they got a glimpse at some of the new products the farm is developing with its breeder.
“They have developed a carnation head size that is almost in a class of its own,” Geoff said.

Drivers wanted: earn up up to $150 per day making Valentine’s Day deliveries

Posted on by Neal

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You could be Cupid’s wingman for a day or two.
Connells Maple Lee is seeking independent drivers to help with Valentine’s Day deliveries on Feb. 13 and 14, with the potential to earn as much as $150 per day.
Candidates must have:

  • Your own appropriate vehicle, such as a van, station wagon or hatchback
  • A valid driver license
  • Proof of car insurance
  • Familiarity with the local area

For more information, call or stop by your nearest Connells Maple Lee store and ask for the delivery room manager.

Postcard from South America: Medellin flower farms

Posted on by Neal

A new flower variety called papaya, still in testing.
A tag identifies flowers destined for Connells Maple Lee.
Tom Royer (background) discusses production with farm officials.

While they’re getting ready to play a big football game in Houston, Connells Maple Lee is gearing up for its version of the Super Bowl with our annual pre-Valentine’s Day trip to South America.
Tom Royer, our senior vice president and chief operating officer, has been making the trip for decades. In recent years, he has been joined by his nephew, Geoffrey Royer, who is a company area manager.
Their trek allows them to ensure that the roses and other Valentine’s Day flowers growing specifically for our customers are of the highest quality.
Day 1 found Tom and Geoff at the Liberty and Mira Monte farms in Medellin, Colombia, from which Connells Maple Lee mainly purchases daisies and cushion poms.
“The thing I took from today was how very technical it all is and the precision and detail needed to make it all work correctly,” Geoff said.
Conversation at both farms turned to propagation, or the process from seed to mother plants from which cuttings are taken. The cuttings beget plugs that are planted into vast beds and become the flowers we buy.
Planting for Mother’s Day
Geoff noted that while we’re focused on Valentine’s Day, the farms are planting for Mother’s Day.
“Planting any later than the next week or so could cause the crop to be too late for Mother’s Day,” Geoff said.
He noted the multiple variables that play roles in how flowers develop, from minerals such as phosphorus and potassium to sunlight and temperature.
Whatever their current products, the farms aren’t resting on their laurels. They work with breeders to create the varieties of flowers that Connells Maple Lee and other florists purchase.
“It’s not a simple process,” Geoff said. “Hundreds of thousands of seeds are gone through and test to see which ones produce plants and products that could be valued in the marketplace.
“They are then propagated and tested over time to see if they have issues with disease or how well they produce. If they have a winner, it takes time to then create enough cuttings to have a large enough production to make an impact.”