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Valentine’s Day roses last longer when kept cool and watered

The temperature spikes at Valentine’s Day, fueled by romantic fires and the flames of love.

But the roses you received to celebrate the holiday will last longest – a week or more – if you keep them away from heat sources, such as a vent or direct sunlight.

Before you go to bed, place the roses in an unheated room or garage (but not below 32 degrees as flowers can freeze), then put them back on display in the morning.

Water daily

It’s also important to give the roses plenty to drink. Even cut flowers get thirsty, so add water pretty much every day.

For roses in a vase:

  • If after five days or so the water is getting dirty, pull the roses out, re-cut the stems and put them back in the vase with fresh water.
  • Add a packet of floral preservative, available from your florist.If the water is relatively clean, leave it alone as it will have some preservative left in it.

For roses loose or in a box:

  • If the roses came with tubes on the stems, remove the tubes and re-cut the stems about 1 inch from the bottom. It is best to cut at an angle, which creates more surface area for water intake.
  • Place the roses in a vase with water that is room temperature to a little warm.
  • Add floral preservative to the water; you should have received a packet with the delivery.
  • Only change the water if it becomes noticeably dirty.

If roses don’t open

Within a day or two, your roses should begin to open. If not, remove them from the vase, re-cut the stems at an angle, and return them to the vase.

If they still do not open, re-cut the stems and float the flowers in a bath of water for an hour or two to rehydrate them. Then return them to the vase.

Most times, this will bring the roses around.

Just taking these steps, which require only minutes each day, you will have Valentine’s Day roses that look beautiful for a week or longer.

Red roses remain No. 1, but flower and gift options abound for Valentine’s Day

Roses are red, my love, the old Bobby Vinton song begins.

But while red still rules for Valentine’s Day, roses come in a rainbow of colors. Rosier still is that when celebrating the holiday of love, flower, plant and gift options abound and at price points to satisfy any budget.

ROSES

Red roses signify love and admiration, so it’s no wonder that they are the quarterback in what is the floral industry’s version of football’s big game. Pink, white, mixed and yellow roses comprise the other most popular colors for Valentine’s Day, according to the Society of American Florists’ website aboutflowers.com.

Also note that roses can be purchased in varying quantities, sizes and presentations, offering customers a great deal of choice.

OTHER FLOWERS

Besides roses, popular Valentine’s Day flowers include tulips, carnations, alstroemeria, lilies. Connells Maple Lee offers a mixed bouquet comprising roses, mini hydrangea, daisy poms, carnations, mini carnations and caspia wrapped in a sleeve. Or consider garden mixes in shades of lavender, pink and white.

PLANTS

From reducing stress and anxiety to improving air quality and productivity, household plants are an easy, affordable way to bring natural beauty inside. Many plants are easy to care for, too, and can be placed in multiple spots around a home or office.

Succulents are drought resistant and fleshy for storing water, combining a striking appearance with minimal care. Dish gardens feature several different plants in a single container.  

CHOCOLATE

The ancient Aztecs believed chocolate was an aphrodisiac. The first heart-shaped box of chocolates debuted in 1861. Given that history, it’s easy to understand why chocolate is associated with love and romance and remains a popular Valentine’s Day option.

PLUSH AND BALLOONS

Soft and cuddly, classic and timeless, a symbol of love and affection, these are among the attributes that make a teddy bear or other stuffed animal a great Valentine’s Day gift for children and children at heart.

Another way to make hearts and spirits soar is with a colorful, fun and entertaining balloon. Some will even sing for you!

If you can’t pick just one option, Connells Maple Lee offers a combo featuring a plush white bear, heart-shaped mylar balloon and chocolate-covered pretzels.

FIGURINES

Another enduring expression of love, figurines are small carved or molded figures, collectible and a popular way to personalize a gift, often as an add-on to flowers.

Whatever your Valentine’s day needs, your florist will be happy to help. It’s always best to act early to ensure the most abundant selection.

From romance to ‘thinking of you,’ rose colors carry more than a bouquet’s worth of meaning

The writer Gertrude Stein’s line “a rose is a rose is a rose” is sometimes interpreted as meaning things are what they are.

But if you peel back the petals, figuratively speaking, roses reveal themselves to be full of intrigue. Not only are there more than 120 commercial varieties of roses, rose colors carry different meanings that lend themselves to widely varying intents.

Here are 10 colors and their myriad meanings:

Red: The most popular Valentine’s Day flower by far, red roses represent “love and admiration” of the romantic kind, ideal for a spouse or long-term partner.

“This may have started with Greek and Roman mythology—it was told that the red rose was created by the goddess of love, Aphrodite,” according to Parade. “The legend states that her tears and the blood of her lover, Adonis, watered the ground where roses appeared.”

Burgundy: Suggesting a passion even deeper than red roses, but also associated with loyalty and commitment.

Lavender: House Beautiful calls lavender “enchanting and magical” and arguably the most romantic roses of all. “They’re great for a budding romance.”

Orange: Friendship that is turning romantic. It’s an energetic and uplifting color, too, that can cheer up someone who is ill.

Yellow: Friendship, making it great for Galentine’s Day or generally brightening someone’s day.

Deep Pink: Gratitude and appreciation, deep pink is a gentler option than red, according to Reader’s Digest.

Medium Pink: Congratulations! “So if you have a daughter or friend who just accomplished something significant, medium pink roses could be the perfect gift,” Parade noted.

Light Pink: Appreciation or innocence, “perfect for giving to a friend or daughter ‘just because’ or with a ‘thinking of you’ note,” but also “a girlfriend in a new and budding relationship.” Meanwhile, House Beautiful said light pink roses also represent self-love, “making them a great gift to give yourself.”

Purple: Dual meanings: passion and infatuation, signifying the beginning of a romantic relationship; royalty, majesty and honor, appropriate for someone held in high regard.

White: Traditionally used in weddings and standing for “innocence, new beginnings and truth,” according to Parade. They are popular at graduations and baptisms.

Clearly, “a rose is a rose is a rose” is inaccurate when it comes to rose colors.

Whether you’re gifting roses for Valentine’s Day or another holiday, a special occasion, or some other reason, you’ll want to make sure that the color you buy sends the appropriate message.

Here’s how to get a week or more out of your Valentine’s Day roses

Valentine’s Day often is described as the flower industry’s version of the Super Bowl.

It’s the No. 1 holiday for florists, similar in size to the Christmas season but playing out in a much shorter schedule.

In 2022, 22 percent of Americans bought fresh flowers or plants as gifts for Valentine’s Day, according to the Society of American Florists. Roses comprised 83 percent of those purchases, with red roses the top seller by far.

Just as the victorious football team’s most devoted fans will celebrate for days after the big game, the recipient of Valentine’s Day roses reasonably can expect to get a week or longer out of them by taking some simple steps.

KEEP ROSES COOL

Keep them away from a heat source, such as a vent or direct sunlight. While you are sleeping, you can place them in an unheated room or garage before putting them back on display in the morning.

KEEP ROSES WATERED

If roses arrive in a vase:

  • They will use more water than you think, so add water pretty much daily.
  • If after five days or so the water is getting dirty, pull the roses out, re-cut the stems and put them back in the vase with fresh water. Add a packet of floral preservative, available from your florist.
  • If the water is relatively clean, leave it alone as it will have some preservative left in it.

If roses arrive loose or in a box:

  • If the roses came with tubes on the stems, remove the tubes and re-cut the stems about 1 inch from the bottom. It is best to cut at an angle, which creates more surface area for water intake.
  • Place the roses in a vase with water that is room temperature to a little warm.
  • Add floral preservative to the water; you should have received a packet with the delivery.
  • Only change the water if it becomes noticeably dirty.

IF ROSES DON’T OPEN

  • Within a day or two, your roses should begin to open. If not, remove them from the vase, re-cut the stems at an angle, and return them to the vase.
  • If they still do not begin to open, re-cut the stems but this time also float the flowers in a bath of water for an hour or two to rehydrate them. Then return them to the vase. Most times, this will bring the roses around.

In one significant way, the Valentine’s Day/Super Bowl analogy falls short of the goal line.

Because unlike the football game, the best outcome for Valentine’s Day is when everyone – florist, giver and recipient alike – emerges a winner because those beautiful flowers lasted so long.

Flower and gift ideas for all of your valentines

#2167 Masterpiece

Ravishing red roses rightfully rule Valentine’s Day, but they’re among many great options for conveying love and respect to the important people in your life, from family members to friends to valued community members.
Better still, Connells Maple Lee Flowers & Gifts offers arrangements and gifts at a wide range of price points to accommodate any budget. Here are some of our favorites:

For Partner

#2167 Masterpiece
This upgrade on a traditional dozen red roses features a handblown vase, stargazer lilies and curly willow to give a lavish loving look.

For Child

#2106

#2106 Sweet Hugs Bud Vase
Perfect for children of any age, it includes two roses in a red vase with a heart ribbon accompanied by a soft, huggable teddy bear and Hershey’s Kisses.

For Parent

#2114

#2114 Heart of Hearts
A lovely blend of pink and red flowers to show your love – straight from the heart.
#1959

#1959 Always figurine
Add a special gift for mom with this heart-tugging figurine, which comes boxed with a note saying, “I feel the strength of your love.”

For Grandparent

#2136

#2136 Love’s Garden
For the grandparent with a green thumb, this will continue to sprout love well after Valentine’s Day.
#2101

#2101 One True Love
For the grandparent with a small space, a beautiful vase arrangement featuring white hydrangea, red rose and pink alstroemeria. It’s simple, delicate, beautiful and perfect for a bedside or small coffee table.

For Sibling

#2112

#2112 Sent with Love
A vibrant mix of Dutch tulips perfect for a sister or brother.
#2185

#2185 Pound of Chocolates
Make your gesture extra sweet with a gourmet mix that includes caramel, chocolate-covered pretzels and buckeyes from Ohio’s Waggoner chocolates. 

For Friend

#2162

#2162 Dozen Yellow Roses
Yellow roses are a traditional sign of friendship, joy and caring. The pandemic has made it more difficult to enjoy time with friends; here’s a way to let them know how much you value them.
#9235

#9235 Your Journey Heart Bracelet
From Demdaco, this beaded bracelet features a heart pendant and comes with a message gift box that reminds us to “nurture loving moments with our favorite people.”

For Neighbor

#544

#544 Chocolate Lover
Good neighbors deserve a basket teeming with a delicious gift selection of chocolate treats.

For Teacher

#2137

#2137 Love Grows
What better way to recognize the hard work of teachers, whether in the in-person or virtual classroom, with this easy-care succulent plant?

Healthcare Worker

#2111

#2111 Love’s Garden
A bright and cheerful mix of garden flowers are the perfect prescription for thanking health care workers for their selfless devotion to public wellness.

For Employee

#2182

#2182 Milk Chocolate Pretzel Bag
Reward an employee’s hard work and dedication with this 6.5-ounce bag from Asher’s Chocolates.
Of course, you will find dozens of items from which to choose at royers.com and in our stores.
It’s easy to let your love flow to all of your valentines!
 

A dozen facts about roses to share with your Valentine’s Day recipient


 
If you’re giving flowers this Valentine’s Day, odds are they will be roses.
That generous gesture alone is likely to impress the recipient. But maybe you really want to wow that special someone with your knowledge of the national flower (see below).
For you, we offer a dozen facts about roses that will help you demonstrate an even deeper commitment to your gift-giving.
1. Red rules
Because they symbolize love and romance, red roses are the runaway most popular color at Valentine’s Day, accounting for 69 percent of sales. In 1800, roses from China were bred with European roses to create the first true red rose. Rounding out the top 5 colors are white (38 percent), pink (37 percent), mixed (31 percent), and yellow (29 percent).
2. Color meaning
Other rose colors convey different meanings, giving you other options depending on your relationship with the recipient. For instance, you can send a message of friendship and cheer with yellow roses. Pink is a sign of appreciation, white of reverence.
3. Sweet smell
Rose oil is a popular floral scent and used in many women’s perfumes. It takes 2,000 roses to produce just one gram of oil.
4. 13,000 varieties
The cultivation of roses began around 500 B.C. Today, there are some 100 rose species and 13,000 rose varieties. And you thought there were a lot of mustard options at the grocery store!
5. Enduring
Roses are among the oldest flowers: rose fossils found in Colorado in the late 19th
century were 35 million years old. The oldest living rose is 1,000 years old and grows on a wall at Hildeshein Cathedral in Germany.
6. George Washington, no lie
The Father of His Country chopped down a cherry tree, according to folklore, but Washington planted roses at his Virginia home, Mount Vernon, and hybridized a variety that he named the “Mary Washington” after his mother.
7. 200 million roses
Each Valentine’s Day, Americans give approximately 200 million roses. The bulk of those roses come from South America. In the three weeks leading up to Feb. 14, the Washington Post reported in 2019, 30 cargo jets travel from Colombia to Miami each day.
8. From South America with love
Connells Maple Lee works directly with rose farms in South America to ensure that our flowers are of the highest quality. We visit those farms each year in the days leading up to Valentine’s Day to check on the crop and then follow the shipment through U.S. customs in Miami and onto a refrigerated truck destined for central Pennsylvania.
9. White House Rose Garden
Established in 1913 by the wife of Woodrow Wilson, the Rose Garden borders the Oval Office and the West Wing. It has been redesigned several times, as recently as 2020.
10. National flower
In 1986, standing in the Rose Garden, President Ronald Reagan declared the rose the national flower of the United States.
11. Stories and songs
Authors and songwriters have long been inspired by roses. To wit, in “Romeo and Juliet,” William Shakespeare wrote: “What’s in a name? That which we call a rose/By any other name would smell as sweet.” By one count, more than 4,000 songs are dedicated to roses.
12. Make them last
With the right care, your recipient’s roses can last for a week or longer. It is important to water the flowers and to keep them away from heat sources. If the water gets dirty, remove the flowers, re-cut the stems and put them back in the vase with fresh water.
Between gifting roses and learning more about them here, clearly you have put all of your heart into Valentine’s Day.
But if we can help with anything else, please let us know.
Sources: bhg.com, hgtv.com

Garden roses are back and a popular option for weddings


Garden roses, which once were the everyday rose sold by local flower shops, are back in their uniquely big and fragrant ways.
Their large blooms and strong scent not only distinguish them from today’s standard roses but also make them an increasingly popular option for weddings and other special occasions.
This is how Alexandra Farms in Bogota, Colombia, the source for most of the garden roses that Connells Maple Lee buys, toasts its product: “Garden roses are to roses what champagne is to wine.”

BRED FOR PERFORMANCE

Decades ago, Connells Maple Lee and other florists grew their own garden roses. What today is known as a standard or modern rose didn’t exist.
By the 1970s, however, an oil embargo made it prohibitively expensive for Connells Maple Lee and other domestic florists to heat their greenhouses. Meanwhile, Bogota, by virtue of lying on a plateau near the equator, enjoyed warm days and cool nights – or near-perfect conditions for rose production. (Today, the major rose-producing nations are Colombia, Ecuador and Kenya.)
But as with many things in life, there was a trade-off: The farther away growers were from florists, the hardier that roses (and other flowers) had to be to withstand the added time and rigors involved with shipping.
So, a choice had to be made between flower bloom size and fragrance on the one hand and vase life (or how long a flower lasts once it is cut) on the other. Garden roses have twice as many petals as standard roses, which manifests as significantly bigger blooms than standard rose blooms.
“In many cases,” according to Alexandra Farms, “you couldn’t get a garden rose with a long vase life if you wanted it also to have many petals or fragrance, so [growers] moved toward standard roses. Rather than getting more beauty or fragrance in the varieties they grew, they got longer vase life. In short, [roses] lost some of their charisma in favor of performance.”
Famed rose breeder David Austin changed that by developing a garden rose genetic line specifically for the cut-flower market.
“Now, garden roses are bred for performance in addition to their charismatic qualities,” according to Alexandra Farms, “so you can have the best of both worlds.”
Meanwhile, improvements in post-harvesting techniques – from hydration methods to anti-ethylene treatments (ethylene gas can promote premature flower death) to better packaging – “have enabled us to grow more productively and ship our cut flowers around the world,” according to Alexandra Farms.
The grower said it has tested more than 1,500 varieties of garden roses for beauty but also for shelf and vase life.

ALTERNATIVE TO PEONIES

Garden roses are available in almost every color that exists for standard roses. True to their champagne reputation, garden roses cost more than standard roses, but they are a cost-effective alternative to peonies.
Garden roses are sometimes described as having “powder puff” petals that mirror those of peonies and make them a good substitute when peonies aren’t available.
Peonies require frozen soil – and therefore seasons, Alexandra Farms explained. The plants must freeze in the ground for months in order to sprout in the spring. Based on time of year and availability, peonies can be considerably more expensive than garden roses, which are available year-round.
But Alexandra Farms, which grows 61 varieties of garden roses in Colombia, noted that garden roses don’t have to be limited to weddings and other special events.
They “can be used for anything including home décor, vase work, etc.,” according to the grower. “The garden roses grown at Alexandra Farms were bred and selected for longevity, as well as beauty. They are hardy and work well for any use.”

OUR ANNUAL ROSE SALE RETURNS MAY 16-JUNE 16


Roses are most closely associated with Valentine’s Day, but they are available year-round.
They’re a particularly good value in June thanks to the natural rose growing cycle, as evidenced by Connells Maple Lee’s annual rose sale, which coincides with National Rose Month in June.
This year’s sale runs May 16-June 16 with specials including:

  • Three roses added to any arrangement for $4;
  • One-dozen loose red, yellow, pink or rainbow roses for $15.99;
  • Two-dozen premium rose arrangement for $69.99 (normally $89.99).

A rose farm typically harvests its crop every six to eight weeks: conveniently, after the Valentine’s Day harvest comes the one for Mother’s Day. But while there’s another big crop of roses in late spring, there is not a corresponding holiday to absorb all those flowers.

Our rose sale taps into that abundant availability, which makes roses less expensive for us and, by extension, for you, our customers.
Connells Maple Lee’s primary rose variety is called Freedom, which makes a big impression with its deep color, size (flowers range from 5 to 7 centimeters across), and long vase life.
No matter the variety, roses have similar characteristics. However, care requirements can differ whether the roses arrive in a vase, loose or in a box, as these care tips explain.
Of course, with our annual rose sale, it’s a great time to give roses as a gift to someone else or to treat yourself.

VALENTINE’S DAY: FROM FIELD TO FRONT DOOR

Whether you’re a planner or procrastinator, online or in-store shopper, you can expect the same high-quality product and customer service from Connells Maple Lee.
We really shine at Valentine’s Day. It’s our busiest time, and we enjoy the challenge of rising to the occasion. If a customer buys flowers once per year, it’s probably for Feb. 14. And with matters of the heart, the pressure really ramps up to deliver in a special way, for lovers and florists alike.
We handle a similar volume of orders during the Christmas season, but that’s over a month or longer. By comparison, the Valentine’s Day “season” squeezes a similar volume into several days.

FROM SOUTH AMERICA, WITH LOVE

But behind the scenes, Valentine’s Day is months in the making, and it takes us thousands of miles from our stores.
You see, we don’t just place a phone call and wait for roses to come to us. We go directly to the flower farms in South America, where we can see firsthand the crop that’s being grown just for our customers. This way we can make sure everything is to our satisfaction. If there are problems, then we have more time to correct them.
Once the Valentine’s Day crop is harvested, it is flown to Miami, where it is inspected by U.S. customs officials. From there, we move the flowers to a refrigerated tractor-trailer for their journey to our Grove City distribution center.
The flowers are either picked up by drivers from our stores or headed to another part of the building and our central design department.

CENTRAL DESIGN: THE HEART OF THE OPERATION

The demand is so great at Valentine’s Day that our stores simply can’t accommodate all the work. They get a big assist from central design, where a team of workers packs roses in boxes or turns them and other flowers into beautiful arrangements.
Whether you give or receive Valentine’s Day roses, or both, we want to make sure you get the most out of them. In fact, with the right amount of care, you should be able to keep your roses looking just rosy for a week.
Click here for specific care instructions, which differ depending on whether your roses arrived in a vase or loose in a box. Either way, it’s best to keep them cool and, of course, sufficiently watered.
From the farm to your front door, we love making Valentine’s Day special for our customers.
Thanks for letting us show you how.

Our flowers are rooted in many places around the world


North America to South America. Europe, Africa and Asia.
Oh, the places we’ll go to procure high-quality flowers.
We’ve previously told you about our regular trips to Bogota, Colombia, which has an ideal climate for growing roses, for instance.
Here’s a sampling of other flowers and the countries from which we source them:
Hydrangeas/pompons: Medellin, Colombia
Iris/tulips: Holland
Dendrobium: Thailand
Gerbera daisies: Canada
Hypericum: Ethiopia
Carnations/alstromeria: Bogota, Colombia
Gypsophilia: Quito, Ecuador
Sunflowers: United States
Sweetheart roses: Holland