skip to main content

Blacklick third-grader wins Connells Maple Lee Kids Club birthday card design contest

Abby Hollstrom of Licking Heights describes her son Logan, 8, as a “big drawer.”

“He’s constantly drawing and coloring,” she said of Logan, who is entering third grade. “Legos, lots of Legos. And reading, too. He’s very creative.”

That creativity no doubt contributed to Logan winning this year’s Connells Maple Lee Flowers & Gifts Kids Club birthday card design contest.

Logan’s aquatic design will be featured on the electronic card that kids club members will receive on their birthdays in the coming year. His prize is a free flower delivery on his next birthday.

The kids club is free to ages 5 to 12. With parental permission, children may register for the kids club at any Connells Maple Lee store or at cmlflowers.com/kidsclub.

Membership benefits include a membership card, website activities, an e-mail newsletter, contests and in-store events.

Connells Maple Lee Kids Club offers free back-to-school event Aug. 17

We’ll celebrate the start of a new school year with a free kids club event on Aug. 17.

Children ages 5 to 12 will have an opportunity to create an arrangement featuring lavender and yellow daisy pompons, tree fern, limonium, and a back-to-school stick-in in an orange diamond-cut vase.

Time slots are available at 10 a.m. and 2 p.m.

Registration is required by calling your nearest Connells Maple Lee store: 3014 E. Broad St., Bexley, 614-237-8653; 2033 Stringtown Road, Grove City, 614-539-4000; and 8573 Owenfield Drive, Powell, 740-548-4082.

Connells Maple Lee introduces fresh gathered bouquets

Do it yourself doesn’t mean you have to go it alone.

A case in point: Connells Maple Lee’s new fresh gathered bouquets.

Available in 13 different options (with the promise of more to come), the bouquets sell for $19.99 or $29.99 including delivery. They arrive in a brown craft paper sleeve tied with raffia, giving the package a “rustic, farmers market feel,” said Cheryl Brill, our chief operating officer.

The small ($19.99) version of the Tuscan bouquet, for instance, comprises mini green hydrangea, alstroemeria, daisy poms, viking poms, carnations, mini carnations, caspia, and tree fern. The larger ($29.99) version adds two roses to the mix.

Increasingly, flower buyers like to purchase loose bouquets they can arrange themselves, often using favorite containers, Brill said.

Hands-on

Yet customers can take comfort in knowing that each fresh gathered bouquet is professionally designed with complementary colors and textures (caspia and tree fern, for instance) in mind and then hand-assembled in our stores.

This removes some of the guesswork for customers while allowing them to be hands-on at home.

Brill said she took one of the bouquets home, trimmed the stems to the appropriate length, and dropped the bouquet into a vase.

“I couldn’t be happier with how that turned out,” she said. “And if customers can do that at home, I would think they’d be very happy with that, too.”

Many customers like to purchase for themselves. Of course, as with any other Connells Maple Lee product, the fresh gathered bouquets can be sent to someone as a gift.

While fresh gathered bouquets currently are available only in Connells Maple Lee’s market area, Brill delivered this tidbit: soon customers will have the opportunity to ship them almost anywhere in the United States.

 

 

 

 

 

 

 

Connells Maple Lee Kids Club springs into new year with free event Jan. 12 in all stores

It’s a paradox of nature that just as winter begins, the amount of daylight slowly starts to increase.

In other words, spring is coming. It makes a special appearance at all Connells Maple Lee Flowers & Gifts stores on Jan. 12 for the first Connells Maple Lee Kids Club event of 2019.

Children ages 5 to 12 will have an opportunity to make a spring arrangement in a bird’s nest container using daisy pom pons, leatherleaf fern, baby’s breath and spring plaid ribbon.

Time slots are available at 10 a.m. and 2 p.m.

Registration is required by calling your nearest Connells Maple Lee store: 3014 E. Broad St., Bexley, 614-237-8653; 2033 Stringtown Road, Grove City, 614-539-4000; and 8573 Owenfield Drive, Powell, 740-548-4082.

The other 2019 kids club events are March 16, June 29, Aug. 17 and Nov. 2.

OUR ANNUAL ROSE SALE RETURNS MAY 16-JUNE 16

Roses are most closely associated with Valentine’s Day, but they are available year-round.

They’re a particularly good value in June thanks to the natural rose growing cycle, as evidenced by Connells Maple Lee’s annual rose sale, which coincides with National Rose Month in June.

This year’s sale runs May 16-June 16 with specials including:

  • Three roses added to any arrangement for $4;
  • One-dozen loose red, yellow, pink or rainbow roses for $15.99;
  • Two-dozen premium rose arrangement for $69.99 (normally $89.99).

A rose farm typically harvests its crop every six to eight weeks: conveniently, after the Valentine’s Day harvest comes the one for Mother’s Day. But while there’s another big crop of roses in late spring, there is not a corresponding holiday to absorb all those flowers.

Our rose sale taps into that abundant availability, which makes roses less expensive for us and, by extension, for you, our customers.

Connells Maple Lee’s primary rose variety is called Freedom, which makes a big impression with its deep color, size (flowers range from 5 to 7 centimeters across), and long vase life.

No matter the variety, roses have similar characteristics. However, care requirements can differ whether the roses arrive in a vase, loose or in a box, as these care tips explain.

Of course, with our annual rose sale, it’s a great time to give roses as a gift to someone else or to treat yourself.

2017 Bouquets for Books library wish lists

Our annual children’s book drive, “Bouquets for Books,” returns Oct. 28-Nov. 11.

The book drive benefits Bexley Public Library and Delaware County District Library, which have compiled these wish lists:

Bexley Public Library
The greatest need is books for the first- through fourth-grade reading levels.

Delaware County District Library
Any books in these series:
Captain Underpants by Dav Pilkey
Diary of a Wimpy Kid by Jeff Kinney
Elephant & Piggie by Mo Willems
Fly Guy by Ted Arnold
Origami Yoda by Tom Angleberger
Splat the Cat by Rob Scotton

Anything by these authors/illustrators:
Bill Martin Jr.
Bryan Collier
Byron Barton
David Shannon
Doreen Cronin
Dr. Seuss
Eric Carle
Jan Thomas
Jane Yolen
Jerry Pinkney
Jon Scieszka
Kadir Nelson
Mo Willems
Sandra Boynton

Connells Maple Lee’s children’s book drive returns Oct. 28-Nov. 11 to benefit public libraries

Connells Maple Lee’s annual children’s book drive returns Oct. 28-Nov. 11 to benefit Bexley Public Library and Delaware County District Library.

For each new book, donors will receive a free bouquet, up to three per family per visit. Used books will not be accepted.

For more information, including library wish lists, visit cmlflowers.com/bouquetsforbooks.

Kids club event Nov. 11 celebrates Veterans Day

The Connells Maple Lee Kids Club will celebrate Veterans Day with a free event Nov. 11.

Children ages 5 to 12 will have an opportunity to make a special Veterans Day arrangement that includes an American flag.

Participants also will receive a balloon.

Time slots are available at 10 a.m. and 2 p.m.

Registration is required by calling your nearest Connells Maple Lee store: 3014 E. Broad St., Bexley, 614-237-8653; 2033 Stringtown Road, Grove City, 614-539-4000; and 8573 Owenfield Drive, Powell, 740-548-4082.

Highlights from our fall catalog

Every year, we introduce a fall catalog that contains approximately 20 percent new products. We asked Geoff Royer, a member of our product development team, to describe how some of the new arrangements came about. Here’s what he told us:

3617
One of the tasks of the product development team was to come up with more arrangements that are specific to birthdays. This arrangement does just that with the birthday bear that’s attached to the vase.

This is the fourth in our lineup of Big Hugs vases. We also have redesigned the baby boy and baby girl versions of that style.

3618 and 3619
We realized in the spring that we could do better on the pricing of the mini callas than we had before so we opted to develop a few arrangements with them.

3631 and 3633
This collection of arrangements is a new style for us, each one in a nine-inch glass bowl that we’d never carried before. We used them in some new lifestyle shots we are using to enhance our brochure and websites.

3644 (photo)
This addition features several flowers that are new to us, namely the Memphis daisy pom, charmellia alstromeria, and Nobbio cherry carnation.

We had featured Memphis at previous holidays. We loved the color and the lateral lengths on the daisy but no one grew it year-round until now.

Charmellia is a new product in the floral world. It lasts incredibly long and, as it opens, it changes from dark pink to a lighter pink.

The colors and variegation of the Nobbio cherry petals are like nothing we’d ever seen. This carnation is from a farm called Geoflora, which is associated with South American carnation breeder S.B. Talee.

Talee developed the Nobbio series in response to a Japanese market that wanted something beyond the standard red, white and pink combination with a longer stem length. We can take the sizes the Japanese markets don’t want at a good price.

Refresh: Connells Maple Lee launches new website

Temperatures go from warm to cool, green leaves turn gold, red, orange.

And just as fall is the season of change in the natural world, it can be in the digital realm, too.

At Connells Maple Lee, this fall coincides with the launch of our new website. It’s still at cmlflowers.com, of course, but it has a fresh, crisp new look and functionality that should make the shopping experience even more fulfilling. (This look also is evident in our e-blasts and printed fall catalog.)

Among the improvements, both functionally and aesthetically:

  • The website now features “responsive” design, which means that it adjusts to the size of the browser in which it is viewed. We realize that customers shop online from different-sized screens, from desktop to laptop, tablet to smart phone.
  • Additional filters help shoppers more readily find what they’re looking for. For instance, instead of just searching by price across all products, it’s now possible to narrow that search by categories. Soon you’ll be able to filter by flower and color, too.
  • Arrangements are shown bigger and scale according to screen size.
  • Text is set against transparent colors, allowing more of the background flower images to shine through.
  • If the curvy page designs have a familiar feel, it’s because they are macro-views of actual flower shapes. The size, color and placement of the shapes are not determined by templates but rather are unique to each layout. This allows the layouts to remain fresh and change with the seasons.

What do you think of our new website? We’d like to hear from you. Please share your comments below, or let us know the next time you visit one of our stores.