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How to care for fresh-cut roses

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We’re on a mission to turn Valentine’s Day into Valentine’s Week.
No, we’re not talking about a loved one having to send you flowers for seven days in a row. Rather, we want to make sure that you get a week’s worth of enjoyment out of those beautiful fresh-cut roses you just received.
With just a little bit of effort on your part, high-quality roses from your local florist should open and last at least five days, and many times for seven days or more.

IF YOU RECEIVE ROSES IN A VASE

  • They will use more water than you think, so add water pretty much daily.
  • If after five days or so the water is getting pretty dirty, pull the roses out, re-cut the stems and put them back in the vase with fresh water. Add a packet of floral preservative, available from your florist.
  • If the water is relatively clean, it is best to leave it alone as it will have some preservative left in it.

IF YOU RECEIVE ROSES LOOSE OR IN A BOX

  • If the roses came with tubes on the stems, remove the tubes and re-cut the stems about 1 inch from the bottom. It is best to cut at an angle, which creates more surface area for water intake.
  • Place the roses in a vase with water that is room temperature to a little warm.
  • Add floral preservative to the water; you should have received a packet with the delivery.
  • Only change the water if it becomes noticeably dirty.

IF YOUR ROSES DON’T BEGIN TO OPEN

  • Within a day or two, your roses should begin to open. If they don’t, remove them from the vase, re-cut the stems (at an angle), and return them to the vase.
  • If they still do not begin to open, re-cut the stems but this time also float the flowers in a bath of water for an hour or two to rehydrate them. Then return them to the vase. Most times, this will bring the roses around.

KEEP THEM COOL

  • Keep roses away from a heat source, such as a vent or direct sunlight.
  • When they aren’t on display, or while you’re sleeping, you can even place the roses in an unheated room or garage.

Here’s to a Happy Valentine’s Day or, better yet, Valentine’s Week.

We’re in South America getting your Valentine’s Day flowers

Valentine’s Day is just around the corner, and so are your roses.
Connells Maple Lee is on site in Colombia, South America, where our flowers are being cut, processed and shipped for delivery to our Grove City distribution center. This hands-on approach ensures the highest quality product will be in our stores and delivered to homes and businesses throughout Valentine’s Week.

Introducing your rewards program: Petal Perks

Research shows the emotional and behavioral benefits associated with flowers and plants. Having them around your home or office is a great way to keep your spirits bright as daylight dwindles.
Petal Perks card
You’ll get another lift from our new customer rewards program: Petal Perks.
We included Petal Perks cards in our fall catalog. If you didn’t receive one, you can pick one up at any of our stores.
With Petal Perks, customers earn one point for each penny they spend and 300 points for each order they place: every 15,000 points earns a $5 discount on a future purchase.
Petal Perks applies to all purchases, whether made in store, online or on the phone. What’s more, points don’t expire as long as you make at least two purchases annually.
Here you’ll find complete details about Petal Perks.
So with winter fast approaching, be sure to keep plenty of flowers and plants around. They’ll help you perk up, and you can get the most out of Petal Perks at the same time.

The making of our fall catalog

Our 40-page fall catalog arrived in tens of thousands of mailboxes in October. (If you didn’t receive one, you can pick up a copy at any of our stores.)
With each of our catalogs, we change approximately 20 percent of the product lineup. Ultimately, it’s our customers who determine which arrangements stay in the lineup over the long haul.
Connells Maple Lee Fall 2014 catalog
How an arrangement makes it into the menu is an exhaustive process. It’s a long way from auditioning for a role to walking the red carpet, in other words.
Weak-selling arrangements are removed, or they are redesigned to give them a more current look. Sometimes an arrangement is discontinued because its container is no longer available.
Once we know how many items are being removed, we begin developing the new items. Inspiration comes from visiting other florists; from walking through gift trade shows in Atlanta and Dallas; from visiting container suppliers to spot trends in colors and styles.
Some of the ideas come from previous holiday selections. If a Mother’s Day item sells out early, for instance, we know there is strong customer demand for it, and it could get into the lineup.
Flower growers are part of the process, too, as we constantly seek out new suppliers. They must be able to provide premium product on a consistent basis. Currently, we are testing flowers from Ethiopia.
In late May, a small team pulls together new containers, flowers and ideas in order to develop new arrangement concepts.
Value engineered
Once we have the concepts, a team of designers turns them into actual arrangements, collaborating on some items or coming up with their own interpretations on others.
We buy flowers in all varieties and colors to keep our lineup fresh and interesting for our customers and designers alike. We also want flowers that we know will be available for at least a year.
With the arrangements made, the original group reconvenes in June/July to make final selections.
The arrangements are “value engineered” to give the best value to our customers. Perhaps better-priced flowers or containers can be used without upsetting the integrity of the designs.
Finally, the approved arrangements are professionally photographed for inclusion in the catalog.
And now it’s in the hands of our customers, who will vote with their pocketbooks and ultimately determine which arrangements stay in our lineup.

5 things you should know about caring for annual plants

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So you bought annual plants in a container at your local florist, garden center or home-improvement store.
Annual plants – such as petunias, geraniums and begonias that complete their life cycles in one year – pose perennial challenges once you bring them home.
Here are five things you should know about caring for your annuals:
1. You have to add nutrients: Your plant didn’t come in nutrient-rich soil. Rather, it’s a potting mix that includes peat moss. This mixture is inert, meaning that it doesn’t contain the nutrients found in soil. So you have to add the nutrients by applying fertilizer on a regular basis.
2. Fertilizer is soluble, so you have to keep adding it: Regular watering of your annual plants will wash out the added nutrients if the container has drainage holes on the bottom.
3. Don’t add too much fertilizer: One of the ingredients in fertilizer is salt. Too much fertilizer – and with it, too much salt – can damage plant roots. The salt in the fertilizer will remove whatever moisture is left in the roots and burn them.
4. Cut the amount in half: Whatever dosage the fertilizer manufacturer recommends, consider cutting the amount in half and fertilizing every time you water. This way you have less of a chance of burning the roots, and your plant gets a continual supply of nutrients rather than peaks and valleys.
5. Give them a pinch: Remove the old blooms and pinch a plant’s tips, which will force out new growth. An occasional light trim will keep a plant bushy and blooming.
With proper care, your annual plants will bloom beautifully for you this summer.
 
 
 
 
 
 
 
 
 

A thorny problem is solved by our annual May-June rose sale

“It was June, and the world smelled of roses. The sunshine was like powdered gold over the grassy hillside.”
― Maud Hart Lovelace, author
Indeed, June is National Rose Month, which coincides conveniently with the fact that roses are abundant this time of year.
That abundance explains why Connells Maple Lee has its rose sale every June.
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As everyone knows, roses, especially red ones, are in great demand at Valentine’s Day. Hence, prices go up for florists and customers alike. Even then, however, the law of supply and demand comes into play.
There’s considerably less demand for yellow and orange and white roses, which become more affordable for us and, in turn, for our customers. This Valentine’s Day, we offered a “rainbow” mixed-rose (colors other than red) arrangement with babies breath, valued at $59.99, for $39.99.
A rose farm typically harvests its crop every six to eight weeks. Conveniently after the Valentine’s Day harvest comes the one for Mother’s Day. But while there’s another big crop of roses in late spring, there is not a corresponding holiday to absorb all of those flowers.
So we created our annual rose sale, which this year started May 17 and runs through June 22. We discount rose arrangements by $10 for one dozen and by $20 for two dozen, among other offers.
Yes, in June the world smells of roses.
There’s also the whiff of our annual rose sale in the air.
 
 
 

We’ll walk down the aisle with you on your wedding day

Talk about a night at the museum. Instead of historical figures coming to life, this is a story about a would-be florist providing flowers for a wedding at a museum.
She left the flowers overnight in the museum’s old refrigerator – and they were frozen solid the morning of the wedding.
Not only are we familiar with this story, we lived it. At least the part where the woman came to us in a panic, and we made all-new bouquets, corsages and boutonnières in time for the nuptials.
It certainly wasn’t the first time we repaired or made new bouquets on short notice for a bride who bought her flowers elsewhere and was disappointed. Nor is it the only way that we can help to make a wedding day a little more special.

Wedding packages

We’ve been fortunate to provide flowers to many big weddings, but the typical expenditure for wedding flowers is between $400 and $1,000. We also offer affordable wedding packages.
Typically, we deliver two hours before a wedding to make sure that everything is where it should be.

Nine-piece rose wedding package.
Nine-piece rose wedding package.

Wedding service

We also offer a wedding service – for a fee, in some cases – that arrives an hour prior to the exchange of vows and stays until the bride has walked through the door and down the aisle.
A trained wedding consultant helps everyone with their flowers – and brings along a toolbox to help with just about any other need that might arise:
• Such as the time that the flower girl gave an enthusiastic hug to the bride, who was left with a nice bright lipstick stain in the middle of the gown. No problem. Our consultant pulled out her stain stick and removed the blemish.
• Or the time that the bride’s gown zipper ripped just before the wedding. Our consultant reached for her needle and thread.
• And the icing on the cake with all of this? It was the time that our consultant helped to ice the wedding cake moments before the reception.

A selfish reason for giving flowers or plants on Secretary’s Day: boost productivity

Flowers aren’t just a nice thing to do for your administrative assistant on Secretary’s Day, also known as Administrative Professionals Day.
Research conducted at Texas A&M University found that flowers can help boost workplace productivity.

“Our research shows that a change as simple as adding flowers and plants can be important in the most meaningful way to businesses in the modern economy,” said Roger Ulrich, lead researcher on the project. The increased productivity – in the form of innovation and creative problem-solving – “could mean the difference between mild and great business success.”

The Society of American Florists worked with the researchers, lending expertise in flowers and plants.
In an eight-month study, both women and men demonstrated more innovative thinking, generating more ideas and original solutions to problems in the office environment that included flowers and plants. Men generated more ideas, while women generated more creative, flexible solutions to problems.
So bosses can give their administrative assistants flowers or plants out of respect and self-interest.
 

How the lily became a symbol of Easter and other floral facts about the holiday

Photo: Matt H. Wade
Photo: Matt H. Wade

Numerous accounts identify her as Mrs. Thomas Sargent, a resident of Philadelphia who visited Bermuda in the 1880s. Smitten by the lilies she saw there, she brought lily bulbs home with her.
She gave some of them to a local nurseryman named William Harris, “who began growing them, forcing them into spring bloom, and selling to other florists,” writes Leonard Perry, an extension professor at the University of Vermont. “Many began buying this flower for Easter, as they do today, with it symbolizing the Resurrection.”
“Forcing” bulbs – as we described in this post about hyacinths – is the means by which light and temperature can be manipulated in order to control the rate at which a plant grows. In most parts of the United States, lilies naturally would bloom in the summer – weeks after Easter.
Some other facts about Easter lilies:

  • Flowering and green houseplants (46 percent) account for the biggest chunk of Easter/Passover floral sales. Lilies (52 percent) account for most flowering houseplant sales. (aboutflowers.com)
  • Lilies are considered highly toxic to cats. The Society of American Florists recommends keeping lilies out of the reach of cats as ingesting even small amounts of the plant can cause kidney failure. Lilies do not pose a problem for other pets or humans. (aboutflowers.com)
  • In the home, Easter lilies prefer moderately cool temperatures (recommended 60 to 65 degrees during the day, slightly cooler at night). They thrive near a window in bright, indirect natural daylight. (Texas A&M Agrilife Extension)
  • Ohio is among the states that produce the most potted Easter lilies. (Texas A&M Agrilife Extension)

 
 
 
 
 
 

Flowers help stem the morning blahs: Harvard study

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Maybe it’s the long winter or the still-cold mornings, or just too much work and not enough sleep. There are any number of reasons why it can be tough to get at ’em in the morning.
When it comes to a pick-me-up, caffeine isn’t for all tastes. But everyone can start their days with flowers — and with good reason.
People are happier and more energetic after looking at flowers first thing in the morning, according to a behavioral study conducted by researchers at Harvard University and Massachusetts General Hospital.

“The morning blahs, it turns out, is a real phenomenon, with positive moods — happiness, friendliness and warmth, for example — manifesting much later in the day,” said lead researcher Dr. Nancy Etcoff. “Interestingly, when we placed a small bouquet of flowers into their morning routines, people perked up.”

The final study results demonstrated that flowers affect people emotionally at home, causing them to feel less anxious and more compassionate. They even reported a boost of energy that lasted all day.
“What I find interesting is that by starting the day in a more positive mood, you are likely to transfer those happier feelings to others — it’s what is called mood contagion,” Etcoff said. “And, the kitchen is the place where families tend to gather in the morning — imagine how big a difference a better morning mood can make.”
To learn more about this study and ways to incorporate flowers into your kitchen, click here.