Let’s get to the heart of the matter: With Valentine’s Day just around the corner, we want to share a family-friendly love story on our blog, perhaps yours.
We’re holding a contest to find that story. The winner, who must live within Connells Maple Lee’s delivery area, will have his or her story professionally written and will receive three monthly flower deliveries (valued at $29.99 per month) courtesy of Connells Maple Lee’s new subscription program.
To submit your story, look for our pinned Facebook post on Jan. 20 and respond in the comment section of that post by midnight Jan. 22 (UPDATE: This has been extended to Jan. 26.)
In two or three sentences (approximately 50 words), tell us what is unique and compelling about your love story. Maybe it’s how or where you met, or when you realized you were in love, or a sweet tradition you share.
The winner, who will be chosen on Jan. 25 (now Jan. 29), must be willing to participate in a phone interview that week. We’ll share the story in early February.
We hope you’ll put your heart into this. Good luck!
Category: Valentine’s Day
10 Heart-Felt Uses for Flowers This Valentine’s Day
In 2019, according to aboutflowers.com, 28 percent of American adults (37 percent men, 19 percent women) purchased flowers for Valentine’s Day. Roses led the way, accounting for 84 percent of those purchases.
If you favor tradition, we have you covered with lots of rose options available for delivery or in-store pickup. But if you’re looking for a new twist, we can help with that, too.
Here are 10 unique ways to incorporate flowers into Valentine’s Day:
1. Try different colors: Red roses are No. 1 in popularity, but other colors such as yellow and pink and mixed colors are terrific options, too.
2. Experiment with other flowers: Consider carnations, tulips, orchids, lilies, which will give you even more color and cost options.
3. Send to your kids: Everyone loves getting flowers, and certainly your children will be excited when the flower delivery is for them. Our Sweet Hugs Bud Vase features two roses, Hershey’s Kisses and a six-inch white plush bear.
4. Go on a flower-shopping date: Unsure which flowers to give your significant other? Turn it into a positive by making a date out of stopping at your local Connells Maple Lee before dinner or a movie. Our staff is eager to help.
5. Thank a friend: How about a loving gesture of flowers for that loyal friend; you know, the one who stood by you through all of the ups and downs in your love life?
6. Reward great service: Every day, our lives are positively affected by others, from mail carriers to plumbers, waitstaff to dry cleaners. A single stem will let them know that you value the hard work they perform.
7. Make a candy heart rose bouquet: Place a clear glass vase containing roses inside a larger glass vase and fill the gap with candy conversation hearts.
8. Include a heart-felt note: Add oomph to your flowers when you craft a loving message to your significant other. You can bring it with you when you come to any of our stores. We’ll gladly include it with your delivery.
9. Give a gift to your hosts: Are you attending any parties around the holiday? If so, a bouquet of flowers is a thoughtful way to thank your hosts.
10. Commit a random act of flowers: Hand a dozen roses to someone with instructions for them to keep one flower and pass the rest of the bouquet to someone else, and on and on until you’ve touched 12 lives in a positive, loving way.
Maybe one or more of these suggestions will catch your fancy, or perhaps it will inspire you to come up with your own creative way to use flowers this Valentine’s Day.
The bottom line is that flowers are a time-honored way to show your love. And remember that options abound and our staff is always here to assist you.
VALENTINE’S DAY: FROM FIELD TO FRONT DOOR
Whether you’re a planner or procrastinator, online or in-store shopper, you can expect the same high-quality product and customer service from Connells Maple Lee.
We really shine at Valentine’s Day. It’s our busiest time, and we enjoy the challenge of rising to the occasion. If a customer buys flowers once per year, it’s probably for Feb. 14. And with matters of the heart, the pressure really ramps up to deliver in a special way, for lovers and florists alike.
We handle a similar volume of orders during the Christmas season, but that’s over a month or longer. By comparison, the Valentine’s Day “season” squeezes a similar volume into several days.
FROM SOUTH AMERICA, WITH LOVE
But behind the scenes, Valentine’s Day is months in the making, and it takes us thousands of miles from our stores.
You see, we don’t just place a phone call and wait for roses to come to us. We go directly to the flower farms in South America, where we can see firsthand the crop that’s being grown just for our customers. This way we can make sure everything is to our satisfaction. If there are problems, then we have more time to correct them.
Once the Valentine’s Day crop is harvested, it is flown to Miami, where it is inspected by U.S. customs officials. From there, we move the flowers to a refrigerated tractor-trailer for their journey to our Grove City distribution center.
The flowers are either picked up by drivers from our stores or headed to another part of the building and our central design department.
CENTRAL DESIGN: THE HEART OF THE OPERATION
The demand is so great at Valentine’s Day that our stores simply can’t accommodate all the work. They get a big assist from central design, where a team of workers packs roses in boxes or turns them and other flowers into beautiful arrangements.
Whether you give or receive Valentine’s Day roses, or both, we want to make sure you get the most out of them. In fact, with the right amount of care, you should be able to keep your roses looking just rosy for a week.
Click here for specific care instructions, which differ depending on whether your roses arrived in a vase or loose in a box. Either way, it’s best to keep them cool and, of course, sufficiently watered.
From the farm to your front door, we love making Valentine’s Day special for our customers.
Thanks for letting us show you how.
Postcard from South America: Day 3
Tom Royer shining a light into boxes of roses to look at cut points.
Sorting slides for grading roses.
Roses for Valentine’s Day arrangements.
Day three found Tom Royer and Geoff Royer again in Bogota, again inspecting Valentine’s Day roses, this time at the Multiflora farm.
“The quality was very good from what we saw,” Geoff said. “It’s impossible to look at every bunch we get, but we make sure we go through the process with them about the cut point, again.”
As noted in our Day 2 entry, cut point is crucial. It’s the stage in a flower’s life when it is cut from the plant. The cut point has to be just right to ensure that our customers get the best quality and most value from their flowers.
Multiflora has invested in its processes to make them more accurate and efficient. Workers used to grade flowers in the field, so it was not as accurate as it could be, Geoff said.
Now the only thing they do in the field is sort the roses, long-stem vs. short stem. Now there’s a post-harvest building where the roses are graded more accurately, prepped and packed in boxes for shipping to customers such as Connells Maple Lee.
Multiflora now cools its loading dock, so there is no break in the “cold chain” between the post-harvest building, the loading dock, and the refrigerated trucks that will transport the roses to the airport.
“The better that flowers can be kept cold, the longer they will last throughout the process and for our customers,” Geoff said.
Multiflora is switching to a hydroponic growing system, so the plants are growing in raised beds rather than directly in the ground. This gives the farm more control over the nutrients the plants receive — and increases the yield by 50 percent.
Headed for home
Tom and Geoff also visited the Hossa farm, which provides us with spray roses (multiple small blooms per stem). But the focus of this stop was Hossa’s lilies.
Hossa has developed new varieties that produce more blooms per stem. And like Multiflora, Hossa has improved its processes, namely packing.
“They tightened the lilies into the boxes better so during transport they don’t shift,” Geoff said. “If the lilies shift in the boxes, it damages the buds and leaves bruising and creasing once the flowers open up.”
Their farm tours completed, Tom and Geoff are heading home. Tom will make one more stop, however, flying to Miami for another inspection of the Valentine’s Day shipments, ensuring the highest quality before the flowers are packed on our truck for delivery to our Grove City distribution center.
There, our employees will handcraft thousands of holiday arrangements using the roses, carnations and other Colombian-grown flowers that Geoff and Tom saw firsthand only days earlier.
Postcard from South America: Day 2
Nobbio cherry carnations
Grading machine
Bunching room
We started Tom Royer and nephew Geoff Royer’s trip to Colombia, South America, in the city of Medellin. Day 2 found them some 335 miles southwest in Bogota, the nation’s capital.
Bogota sits in the center of Colombia, on a high-altitude plateau that provides year-round steady temperatures that help make it one of the world’s great flower-growing regions.
Tom and Geoff visited two more farms. The first was Elite, one of the largest growers in Bogota and our source mainly for roses and alstroemeria (lilies).
“Today was an inspection day,” Geoff said. “We examined some of our roses and discussed the cut point of the flowers.”
The cut point is, as the term suggests, the stage in the flower’s life cycle at which it is cut from the plant. There is an art to this, as we have to factor in the amount of time from farm, through customs in Miami, to our distribution center, to our stores and, finally, to our customers.
“Roses cut too open will blow open more quickly and not last as long,” Geoff said. “Roses cut too tight may not open at all. We are very critical of this part of the process and work with the growers to ensure that they have our cut points correct so we can provide the best possible product to our customers.”
While Elite has machines to help newer employees with grading the roses for head size and length, all of Connells Maple Lee’s roses are hand-graded by Elite’s experienced crews to ensure the best quality.
From Elite, Tom and Geoff visited the Geoflora farm, a carnation grower whose quality, Geoff said, is second to none. Besides inspecting the mini-carnations and carnations that Geoflora is growing for us for Valentine’s Day, they got a glimpse at some of the new products the farm is developing with its breeder.
“They have developed a carnation head size that is almost in a class of its own,” Geoff said.
Drivers wanted: earn up up to $150 per day making Valentine’s Day deliveries
You could be Cupid’s wingman for a day or two.
Connells Maple Lee is seeking independent drivers to help with Valentine’s Day deliveries on Feb. 13 and 14, with the potential to earn as much as $150 per day.
Candidates must have:
- Your own appropriate vehicle, such as a van, station wagon or hatchback
- A valid driver license
- Proof of car insurance
- Familiarity with the local area
For more information, call or stop by your nearest Connells Maple Lee store and ask for the delivery room manager.
Postcard from South America: Medellin flower farms
A new flower variety called papaya, still in testing.
A tag identifies flowers destined for Connells Maple Lee.
Tom Royer (background) discusses production with farm officials.
While they’re getting ready to play a big football game in Houston, Connells Maple Lee is gearing up for its version of the Super Bowl with our annual pre-Valentine’s Day trip to South America.
Tom Royer, our senior vice president and chief operating officer, has been making the trip for decades. In recent years, he has been joined by his nephew, Geoffrey Royer, who is a company area manager.
Their trek allows them to ensure that the roses and other Valentine’s Day flowers growing specifically for our customers are of the highest quality.
Day 1 found Tom and Geoff at the Liberty and Mira Monte farms in Medellin, Colombia, from which Connells Maple Lee mainly purchases daisies and cushion poms.
“The thing I took from today was how very technical it all is and the precision and detail needed to make it all work correctly,” Geoff said.
Conversation at both farms turned to propagation, or the process from seed to mother plants from which cuttings are taken. The cuttings beget plugs that are planted into vast beds and become the flowers we buy.
Planting for Mother’s Day
Geoff noted that while we’re focused on Valentine’s Day, the farms are planting for Mother’s Day.
“Planting any later than the next week or so could cause the crop to be too late for Mother’s Day,” Geoff said.
He noted the multiple variables that play roles in how flowers develop, from minerals such as phosphorus and potassium to sunlight and temperature.
Whatever their current products, the farms aren’t resting on their laurels. They work with breeders to create the varieties of flowers that Connells Maple Lee and other florists purchase.
“It’s not a simple process,” Geoff said. “Hundreds of thousands of seeds are gone through and test to see which ones produce plants and products that could be valued in the marketplace.
“They are then propagated and tested over time to see if they have issues with disease or how well they produce. If they have a winner, it takes time to then create enough cuttings to have a large enough production to make an impact.”
Connells Maple Lee Kids Club puts heart into new year with free Valentine’s Day event Jan. 21
We’re kicking off the 2017 Connells Maple Lee Kids Club schedule with a free event on Jan. 21 in all stores.
Children ages 5 to 12 will have an opportunity to make a special “Be Mine, Valentine!” arrangement, featuring a teacup with a heart on it and a red wire stick-in heart. Participants also will receive a free balloon.
Time slots are available at 10 a.m. and 2 p.m.
Registration is required by calling your nearest store: 3014 E. Broad St., Bexley, 614-237-8653; 2033 Stringtown Road, Grove City, 614-539-4000; and 8573 Owenfield Drive, Powell, 740-548-4082.
Order early delivery for Valentine’s Day, and you’ll have March covered for free
Mother Nature has no qualms with interrupting our plans.
Fingers crossed, weather won’t mess with Valentine’s Day. But it’s best to anticipate the worst and order early.
Besides, this year Feb. 14 falls on a Sunday, so you’ll have to order early if you want to send flowers to your loved one at his or her place of work.
And let’s face it: When the recipient’s colleagues gush over the flowers you sent, it makes you look pretty good, too.
If you need more incentive, we have it by the dozen: Orders delivered Feb. 8-12 will be accompanied by a coupon redeemable for one-dozen rose bouquet. The coupon is valid any time in March.
Kids club’s 2016 schedule begins Jan. 23 with free Valentine’s Day event
We’re asking participants to put their hearts into our free Connells Maple Lee Kids Club event on Jan. 23.
Children ages 5 to 12 will have an opportunity to create a Valentine’s Day arrangement. Participants also will receive a free balloon.
Registration is required by calling your nearest Connells Maple Lee store: 2408 E. Main St., Bexley, 614-237-8653; 2033 Stringtown Road, Grove City, 614-539-4000; and 8573 Owenfield Drive, Powell, 740-548-4082.
This is the first of five kids clubs events planned in 2016.