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Grand Entrance

Join us for the Columbus Bride Wedding Show on January 3rd and 4th 2015.  The pictures are of an arch we are planning to use to decorate the entrance of the show!  Stop by to see the final results!

 

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Columbus Bride Show

Join Connells Maple Lee at the Columbus Bride Show January 3 and 4th, 2015 at the Greater Columbus Convention Center Hall E & F. View the latest trends in wedding flowers and learn how we can help make your walk down the aisle spectacular. Also, have the opportunity to meet Giuliana and Bill Rancic.

Introducing your rewards program: Petal Perks

Research shows the emotional and behavioral benefits associated with flowers and plants. Having them around your home or office is a great way to keep your spirits bright as daylight dwindles.

Petal Perks card

You’ll get another lift from our new customer rewards program: Petal Perks.

We included Petal Perks cards in our fall catalog. If you didn’t receive one, you can pick one up at any of our stores.

With Petal Perks, customers earn one point for each penny they spend and 300 points for each order they place: every 15,000 points earns a $5 discount on a future purchase.

Petal Perks applies to all purchases, whether made in store, online or on the phone. What’s more, points don’t expire as long as you make at least two purchases annually.

Here you’ll find complete details about Petal Perks.

So with winter fast approaching, be sure to keep plenty of flowers and plants around. They’ll help you perk up, and you can get the most out of Petal Perks at the same time.

The making of our fall catalog

Our 40-page fall catalog arrived in tens of thousands of mailboxes in October. (If you didn’t receive one, you can pick up a copy at any of our stores.)

With each of our catalogs, we change approximately 20 percent of the product lineup. Ultimately, it’s our customers who determine which arrangements stay in the lineup over the long haul.

Connells Maple Lee Fall 2014 catalog

How an arrangement makes it into the menu is an exhaustive process. It’s a long way from auditioning for a role to walking the red carpet, in other words.

Weak-selling arrangements are removed, or they are redesigned to give them a more current look. Sometimes an arrangement is discontinued because its container is no longer available.

Once we know how many items are being removed, we begin developing the new items. Inspiration comes from visiting other florists; from walking through gift trade shows in Atlanta and Dallas; from visiting container suppliers to spot trends in colors and styles.

Some of the ideas come from previous holiday selections. If a Mother’s Day item sells out early, for instance, we know there is strong customer demand for it, and it could get into the lineup.

Flower growers are part of the process, too, as we constantly seek out new suppliers. They must be able to provide premium product on a consistent basis. Currently, we are testing flowers from Ethiopia.

In late May, a small team pulls together new containers, flowers and ideas in order to develop new arrangement concepts.

Value engineered

Once we have the concepts, a team of designers turns them into actual arrangements, collaborating on some items or coming up with their own interpretations on others.

We buy flowers in all varieties and colors to keep our lineup fresh and interesting for our customers and designers alike. We also want flowers that we know will be available for at least a year.

With the arrangements made, the original group reconvenes in June/July to make final selections.

The arrangements are “value engineered” to give the best value to our customers. Perhaps better-priced flowers or containers can be used without upsetting the integrity of the designs.

Finally, the approved arrangements are professionally photographed for inclusion in the catalog.

And now it’s in the hands of our customers, who will vote with their pocketbooks and ultimately determine which arrangements stay in our lineup.

2014 ‘Bouquets for Books’ library wish lists

You can be a superhero in your own right by donating new children’s books to our annual “Bouquets for Books” book drive, which returns Nov. 1-8.

Here’s what the participating libraries have on their wish lists:

Bexley Public Library

Bexley is seeking multiple copies of superhero books that it plans to use in conjunction with its 2015 Summer Reading Program, which will have a superhero theme:
Superhero picture books
Superhero chapter books
Superhero easy-reader books
Superhero graphic novels

Delaware County District Library

Any books in these series:
“Diary of a Wimpy Kid” by Jeff Kinney
“Elephant & Piggie” by Mo Willems
“Fly Guy” by Tedd Arnold
“Splat the Cat” by Rob Scotton

Anything by these authors:
Andrea Pinkney
Bill Martin Jr.
Bob Shea
Bryan Collier
Byron Barton
Eric Carle
Jane O’Connor
Jerry Pinkney
Jon Scieszka
Kadir Nelson
Todd Parr

Nov. 1 kids club event kicks off ‘Bouquets for Books’ to benefit area libraries

Connells Maple Lee Kids Club fall arrangement

A book drive to benefit area public libraries represents the final chapter in the Connells Maple Lee Kids Club 2014 event schedule.

On Nov. 1, children ages 5 to 12 are asked to bring a new children’s book in support of our annual “Bouquets for Books” book drive.

Participants will have an opportunity to make a fall arrangement and will receive a balloon.

Time slots are available at 10 a.m. and 2 p.m.

Registration is required by calling your nearest Connells Maple Lee store: 2408 E. Main St., Bexley, 614-237-8653; 2033 Stringtown Road, Grove City, 614-539-4000; and 8573 Owenfield Drive, Powell, 740-548-4082.

Our new Power of Pink bouquet benefits breast cancer research

Power of Pink bouquet

Among the arrangements debuting with our 2014 fall catalog is the Power of Pink bouquet.

It packs plenty of pink: a 9-inch pink vase holds an all around arrangement in shades of pink, featuring a lily, gerbera, three roses, alstroemeria, carnations, mini-carnations, caspia and a sheer bow.

As for power, that derives from the good we hope it does in the fight against breast cancer.

October is National Breast Cancer Awareness Month. Approximately 40,000 women in the United States are expected to die from breast cancer in 2014, according to breastcancer.org.

The much better news is that death rates have declined for decades, there are millions of breast cancer survivors, and the fight for a cure continues.

This is why for every Power of Pink arrangement sold, we are donating $10 to breast cancer research. We are committed to this cause, so we’re offering this arrangement year-round.

Meanwhile, if you are a woman between the ages of 50 and 74, the Centers for Disease Control and Prevention recommends that you have a screening mammogram every two years.

‘Bouquets for Books’ returns Nov. 1-8 to benefit area public libraries

Bouquets for Books logo for web or interactive pieces

Connells Maple Lee Flowers and Gifts’ annual children’s book drive – “Bouquets for Books” – will return Nov. 1-8.

The books will benefit Bexley Public Library and Delaware County District Library.

For each book, donors will receive a free bouquet, up to three per family per visit, while supplies last.

Used books will not be accepted.

7 ways to say you’re sorry – and many other free quotations and expressions

In the doghouse? Our website will help you find the words to say you’re sorry.

In the doghouse? Our website will help you find the words to say you’re sorry.

The Greek mathematician Archimedes said that with a long-enough lever and a fulcrum, he could move the world.

That’s a pretty lofty goal. What if you are just searching for the right words to accompany the flowers that you’re sending to a loved one?

Connells Maple Lee’s website offers more than 200 quotations and expressions to help you say what needs to be said. They cover everything from anniversaries and birthdays to love and marriage, business and education to sympathy and thank you.

For instance, here are seven ways to say you’re sorry:

1. “Accept these flowers in place of the words I said.”

2. “I wouldn`t have made a mistake with my mouth shut.”

3. “I’m wrong – you’re right.”

4. “I muffed it! I`m so sorry!”

5. “I’ll never forgive myself … but I’m hoping you will. I’m sorry.”

6. “I may not be perfect, but my apology is close.”

7. “Will these keys let me out of the doghouse? I’m sorry.”

Feel free to pick one or cobble together your own creation from these suggestions.

We can’t promise that your words will move the world, but they will be a really nice complement to the flowers you send.

Annual Connells Maple Lee Stems Hunger food drive collects 250 pounds for Mid-Ohio Foodbank

GC Award 005cropped

Our annual food drive collected 250 pounds of non-perishable items and $45 cash for the Mid-Ohio Foodbank.

From June 20-28, “Connells Maple Lee Stems Hunger” asked customers to drop off donations at any of our three Columbus-area stores. In return, customers received a free carnation for each food item, up to a maximum of six carnations per family per visit.

Also participating in the food drive were Drayer Physical Therapy Institute, which has outpatient centers in Grove City and Hilliard, and Columbus-based Battelle.

We recognized Grove City for collecting the most pounds among our stores. Photo, Crystal Wells, Grove City store manager, and Andrew Royer, Connells Maple Lee regional manager.

Thank you to everyone who helped to make this year’s food drive a success!