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Category: Flowers

Connells Maple Lee exclusive: Corazon rose

Posted on by Neal

Corazon_on_black
The poet and writer Gertrude Stein was wrong.
A rose is a rose is a rose, she said.
If she meant to suggest that all roses are alike, then she was wrong.
We’d like to introduce you to the Corazon rose. It’s unlike any other rose we sell. Don’t get us wrong, we love them all, no matter the variety. But they aren’t one and the same.
Which is why it’s going to take some educating in order for our customers to appreciate what sets Corazon apart from other rose varieties.
First, let’s start with the name: Corazon. It’s pronounced coh-rah-SOHN, and it means “heart” in Spanish.
Corazon only comes in red.
It is grown in Quito, Ecuador, high in the Andes Mountains, approximately 2,800 miles south of Harrisburg.
But a lot of flowers are grown in Quito, including other varieties of roses.
So what’s special about Corazon?
• Its bloom opens fully, like a garden rose
• Its bloom is extra large: almost 5 inches across
• Its petals re-curl at the margins, giving Corazon a classic look
• It lasts a long time: seven days given proper care.
Corazon was a blue-ribbon winner at the Society of American Florists’ most recent convention.
What’s more, Corazon is exclusive to Connells Maple Lee. No other florist in our market area can carry Corazon.
Tom Royer, our senior vice president and chief operating officer, has been making regular trips to flower farms in South America for decades. You’d expect that it takes a lot to impress him, right?
Color him impressed – the color red, of course – when it comes to Corazon.

“Number one, it’s the head size,” Tom said. “They’re incredible. The color is just absolutely gorgeous. And it looks like you cut the rose out of your garden.
“It’s all about the characteristics of the rose. Even though it opens quickly, it lasts a long time. I was shocked how long.”

Of course, what gives Corazon its unique appeal also makes for a unique challenge in getting customers to embrace it.
“It’s a test for us,” Tom said. “It’s exciting because it’s a different type of rose. Hopefully it will go really well and people will be mad at us because we don’t have enough of them.”
 

In search of the best rose

Posted on by Neal

“Where will I wander and wonder?
Nobody knows
But wherever I`m going I`ll go
In search of a Rose”
–From the song “In Search of a Rose” by The Waterboys
 

Tom Royer regularly visits South American farms to check on the flowers that are grown specifically for Connells Maple Lee.
Tom Royer regularly visits South American farms to check on the flowers
that are grown specifically for Connells Maple Lee.

 
Just after Labor Day, Tom Royer is going in search of a certain type of rose.
“We don’t want a rose,” said Tom, Connells Maple Lee’s senior vice president and chief operating officer. “We want a rose. We want the best rose and that’s what we need to do to be competitive in our business, is find the best of the best.
“We pride ourselves in doing that. Our flowers last longer, they’re bigger. We constantly have to be looking at all the things that are available to us to make what we do in the flower business better than what anybody else does.”
Tom, who visits flower farms in South America multiple times each year, will be returning to Quito, Ecuador, to meet with three or four rose growers (and a lily grower).
In some ways, this is nothing new. Tom is always in pursuit of better-looking, longer-lasting flowers.
“I’m constantly looking at farms,” Tom said. “It’s just now that the focus has been more on Ecuadoran roses.”
Specifically, he is looking for roses that have bigger head sizes, consistently. It costs more to ship fresh-cut roses from Quito than from Bogota, Colombia, the single-biggest source of Connells Maple Lee roses.
“So all things being equal, why would you buy from Quito?” Tom said.

“Well, Ecuadoran roses have always had a little bigger head size, and we’re focusing more and more on that.”

While its farms are capable of growing roses comparable to what is found in Quito, Bogota experiences more rain and clouds that can be detrimental to head size.
One of the growers that Connells Maple Lee buys from in Colombia also operates farms in Quito.
“And so we’re getting some of their Ecuadoran farm’s (roses)” and comparing with the ones from Bogota. “And the thing you see is the head size is bigger.”
Tom’s trip will help him determine which one or two farms in Quito he will work with.
“But we’re experimenting with them because you can’t just get a shipment and say, oh, OK, great, this is wonderful or it’s terrible. One shipment doesn’t tell the story. You have to do it over a number of months.”
And even then it’s a never-ending process.
“But wherever I`m going I`ll go
In search of a Rose”
Wherever he’s going, Tom is in search of a rose, too. The best rose he can find.

Calling all kids club members: We want you to design our next birthday card

Posted on by Neal

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Winning design from 2012.

Would you like to win a flower delivery to your door? You could if you enter the Connells Maple Lee Kids Club birthday card design contest.
The winning design will adorn the birthday card that each kids club member receives on his or her special day. If we pick your design, you will receive a flower delivery on your birthday.
The contest is open to kids club members, ages 5 to 12. If you aren’t a kids club member yet, you can register here.
Now, download the birthday card contest entry form here, create your design, and drop off the entry at your nearest Connells Maple Lee store by July 12.
Good luck!
 

Feed me, Seymour

Posted on by Neal

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A little while back, a customer purchased cut hydrangeas from one of our stores. A brunch was being held in honor of her mother-in-law, and the customer was making hydrangea centerpieces for the occasion.
We placed a special order for the South America-grown flowers, so we knew they were as fresh as could be. Yet the customer was back in our store within 24 hours, her hydrangeas having wilted.
We replaced them so that her needs were met, but in the meantime we recut the original flowers and put them in water with cut-flower food. Within hours, they looked gorgeous again.
The moral to this story? If you’re going to work with cut hydrangeas – lots and lots of consumers are these days, and with good reasons – then don’t skimp on flower food.
Garden feel
Hydrangea flowers have big heads – a single one can be 4 to 8 inches wide – and make a bold statement with great ease. Just plop them in any kind of water-holding container (canning jars are popular) and they look terrific, bringing a garden feel indoors.
Clearly, hydrangeas are popular these days: You’ll find lots of evidence on Pinterest, the online bulletin board. In fact, we incorporated them into a number of our arrangements and deliver loose hydrangeas to our stores a couple of times each week.
Once you get the flowers home, make certain that they have plenty of water that has been mixed with flower food. You can purchase packets of food from your local florist; mix one packet per quart of water.
Hydrangeas represent a great value because you don’t need many of them to make a big impression and, with proper care, they last a long time.
 
 
 
 
 
 

Mums the word year-round

Posted on by Neal

Many of us decorate porches and patios with hardy mums in the fall. But a little bit of loving and some attention to the calendar can help you get the most out of your mums and even keep them blooming in a garden for years to come.
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If you planted mums in the ground back in the fall, then the summer months are important in their growth cycle.
Feeding: From spring through July, nourish your mums twice a month with an all-purpose garden fertilizer mixed in water. Stop feeding in August.
Pinching: By July 15, you should pinch the top growth back 1 to 2 inches. This will ensure that your mums bloom in the fall rather than during the summer.
Controlling pests: Aphids are the most common pests that afflict garden mums. These are small soft-bodied insects about the size of a pinhead. They range in color from green to yellow to black. They make their livings by sucking the sap out of tender new growth. To control them, spray an all-purpose insecticide or insecticidal soap on the plants once a week for a couple of weeks. Take care not to spray plants in direct sun or when the temperature is above 90 degrees.
Now, if you are thinking about planting your potted mum for the first time, here are some steps to take:
• Be sure to water your potted mums daily as warm days will make them thirsty. At the same time, too much water can damage the roots; provide drainage in decorative pots or baskets.
• It’s best to plant the mums in October so their roots have time to grow before cold weather sets in.
• Once the mums are planted, water them thoroughly a couple of times each week through mid-November. This will encourage the roots to grow deeply. The deeper the roots, the stronger the plants will be.
• In late spring, cut the plants down 6 to 8 inches above the ground. This will give you bushy, compact plants with lots of flowers. As spring gives way to summer, follow the instructions above relative to feeding and pinching.

Making arrangements: public design class

Posted on by Neal

You don’t have to be a professional designer in order to make a beautiful floral arrangement. Not when you have a professional designer from Connells Maple Lee on hand to guide you.
Our Jill Elmore led nine participants (including one from as far away as Chillicothe) in our April 27 public design class. The three-hour class was held in Connells Maple Lee’s central design department in Grove City.
Jill taught her students how to create a festive springtime arrangement.
We typically offer design classes three times per year, including a two-part class in early November. If you are interested in attending a future class, please contact Jill at jill.elmore@usretailflowers.com.
 

We’ll handle your long-distance Mother’s Day order

Posted on by Neal

Flowers are a time-honored way of letting mom know just how much you love her. But sending flowers long distance can be confusing and sometimes disappointing, especially if you are not familiar with the process and some of the pitfalls.
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The Internet has given rise to thousands of flower-delivery options. But how do you know you’re really getting a good price and high-quality service? And will the flowers arrive on time?
That great price might not be so great
Many websites touting great prices show you a gorgeous arrangement – only to deliver a bunch of flowers in a box that mom still has to put in a vase. In many cases, what is delivered is similar to what you’ll find in a grocery store or at a street vendor. It might be a nice bouquet but not arranged in a container; often, the container costs extra.
After adding extra charges such as service and delivery fees, the great price that first got your attention might not be any better than what a local florist would charge.
Beware of unscrupulous companies
Perhaps you know of a florist where mom lives. But be careful if you use a search engine to find contact information for that florist. Many unscrupulous companies make themselves appear to be local florists – maybe the one that you’re familiar with – by using a similar name or even a local phone number (that ultimately rings to another state).
These companies tend to charge high service and delivery fees, only to hand off the delivery to someone else. They charge you fees that they didn’t earn, and you don’t get what you paid for.
Call early – and call Connells Maple Lee
You can avoid these hassles and ensure the best results by placing your order early – and by calling us when you do.
We’re proud to be your local florist, but we also are one of the largest senders of long-distance orders in the country. Other florists want to keep us happy because they want to continue receiving our business. We also foster our relationships with them through our regular participation in national florist meetings.
In short, we can resolve the rare problem when it occurs. What’s more, we have strong ties to FTD and Teleflora, the two largest wire services that florists use to transmit their orders, and they will step in if necessary to make sure that problems are addressed to our customers’ satisfaction.
Sending flowers long distance can be confusing, but it doesn’t have to be. Just call us, and we’ll make the process easy. We’ll handle your out-of-town order with the same care and attention it would receive if we were delivering it ourselves.

Getting the most out of your Valentine’s roses

Posted on by Neal

Valentine’s season can last well beyond Feb. 14. In fact, by following some simple steps, your roses should provide you with a week or more of enjoyment.
All Royer’s arrangements arrive in vases that contain a mixture of water and flower food (FloraLife, in our case). You just need to make sure that there is enough water over time as roses are surprisingly thirsty.
Other tips for getting the most out of your roses:
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For roses that arrive in a vase:
• If your roses don’t begin to open within a few days, remove them from the vase, re-cut their stems and return them to the vase. Although not necessary, cut the stems under water if possible.
• Keep the flowers cool: the cooler they are, the less water they will lose through their stems and petals.
• Add water in a sink so that any spillage will not damage a table or other furniture that the roses are sitting on.
For roses that arrive in a box or loose:
• Put water in the vase and add the packet of flower food that came with your delivery.
• Cut approximately one inch off the bottom of the rose to create a fresh pathway for water to work its way up the stem.
• Remove any foliage or thorns that may get stuck when the stems are placed in the vase.
• If you add any greens, make sure that any foliage is above the water. Foliage under water promotes unwanted bacterial growth.
By following those steps, you’re ready for the final, most important step of all: enjoy your roses!
 

Local florist bests big delivery sites in Yahoo! ‘Savvy Spender’ comparison

Posted on by josh


Yahoo!’s “Savvy Spender” set out to review four of the top floral delivery sites: 1800Flowers.com, ProFlowers.com, Teleflora and FTD.
But at the end of the day — or approximately 2:40 of this video clip — it was a local florist that outshone the big online retailers.
“To see how a local florist compares to the online experience, we ordered a dozen roses from our neighborhood florist,” said Savvy Spender host Vera Gibbons. “It was by far the most impressive arrangement with the longest stems, the most vibrant roses, and beautiful accents.
“Remember, roses travel all the way from South America, and it takes a professional florist to rehydrate them properly.”

From South America with love

Posted on by Neal

Come mid-winter in mid-Ohio, the thought of soaking up the sun’s rays and 70-degree temperatures in South America sounds like a great vacation.
But for Tom Royer, traveling to Bogota, Colombia, is work.
Tom is senior vice president and chief operating officer for Connells Maple Lee Flowers. For the past 30 years, Tom has been making regular visits to flower farms near Bogota.
One of those trips comes every year in advance of Valentine’s Day, which is the floral equivalent of the Super Bowl. Tom visits South America in order to check on the quality of the product that will wind up in our customers’ homes and workplaces.
“It’s a product of the way we do things,” Tom said. “We’re very detailed about a lot of things we do. Flower-buying is just one of them.”
Bogota sits on a plateau, giving it year-round fall temperatures that are ideal for growing flowers.
Back in the early days, Tom remembers, construction of a bridge was cause for celebration in Bogota. Roads leading to the flower farms would wash out. Today, much to Tom’s delight, Bogota is a modern city.
Then as now, the purpose for going to Bogota is simple.
“We want the best possible flowers we can find,” Tom said.
By visiting the farms, Tom can inspect the latest crop in the field. He makes sure that the farms cut the flowers at the right maturity. He always carries his measuring tool to ensure that he’s getting the right length and head sizes for the flowers that Connells Maple Lee buys.
Tom’s work doesn’t end in Colombia. After several days on the farms, he then flies to Miami, where the flowers will arrive via cargo plane from Bogota. Until the flowers clear customs, they will be stored in refrigerated warehouses. Tom will inspect the flowers again to make sure that they fared well on the flight.
Finally, the flowers will be loaded on a refrigerated tractor-trailer destined for Connells Maple Lee’s distribution center in Grove City, which will receive some 60,000 roses and carnations, among other flowers, just for Valentine’s Day.
With so much fragile product involved, Connells Maple Lee has its schedule down to a science. Flowers can’t arrive too early, lest they wilt before the holiday. They can’t arrive too late or Connells Maple Lee won’t have enough time to create all of the arrangements that will be needed.
When the tractor-trailer arrives from Miami, it will be unloaded immediately, the flowers cut under water to maximize their moisture intake. The Connells Maple Lee team will be geared up to make thousands of arrangements.
“The goal is trying to eliminate any product issues when the flowers arrive in Grove City, because we cut the schedule tight,” Tom said. “We have it very well orchestrated.”
It’s that tight schedule – and Connells Maple Lee’s control of it from farm field all the way to consumers – that ensures the best quality possible.
The big online retailers can’t say the same thing. They don’t actually make their arrangements, instead contracting out that work. The result is much longer lead times – and a commensurate variation in quality – when compared with Connells Maple Lee.
“And from a competitive standpoint, we have to do that better,” Tom said. “That’s the way I look at it, is that we have to be better than anyone else. We have to have fresher stuff. It has to be much nicer.”
 

Tom Royer regularly visits South American farms to check on the flowers that are grown specifically for Connells Maple Lee.